Paper Title
From Thrill to Tranquility: A Comparative Study of Adventure and Wellness Tourism Trends in India Before and After COVID-19
Article Identifiers
Registration ID: IJNRD_311851
Published ID: IJNRD2601208
: https://doi.org/10.56975/ijnrd.v11i1.311851
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Keywords
COVID-19 Impact, Adventure Tourism, Wellness Tourism, Post-COVID Travel Trends, India Tourism Evolution, Ayurveda and Yoga Tourism, Sustainable Tourism Models, Hybrid Travel Experiences
Abstract
The COVID-19 pandemic has profoundly reshaped tourism patterns across the globe, with India witnessing a marked transition from adventure-oriented travel to wellness-focused tourism. Prior to the pandemic, adventure tourism in India experienced steady growth, particularly among youth and solo female travelers, driven by expanding infrastructure, enhanced safety mechanisms, and experiential travel preferences. Wellness tourism, rooted in India’s ancient traditions of Ayurveda, Yoga, and spirituality, remained a niche segment largely dependent on international tourists. The pandemic disrupted both segments, but recovery trajectories diverged significantly. While adventure tourism faced a sharp decline and a slow revival, wellness tourism experienced unprecedented domestic growth in the post-COVID era. Emerging trends include hybrid travel models combining soft adventure with wellness, increased male participation in wellness retreats, digital detox programs, immune-boosting therapies, and forest bathing experiences. This paper adopts a qualitative comparative approach based on secondary data to analyze pre- and post-COVID trends in adventure and wellness tourism in India. The findings indicate a decisive shift toward conscious, health-oriented, and regenerative travel. Despite persistent challenges related to infrastructure, manpower, and service quality, India is increasingly positioned as a global wellness tourism hub, leveraging its cultural heritage, policy support, and evolving traveler preferences in the post-pandemic world.
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How To Cite (APA)
Dr. Ritwik Sahai Bisariya, Avinash Kumar, & Kalyani Ingole (January-2026). From Thrill to Tranquility: A Comparative Study of Adventure and Wellness Tourism Trends in India Before and After COVID-19. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 11(1), c59-c61. https://doi.org/10.56975/ijnrd.v11i1.311851
Issue
Volume 11 Issue 1, January-2026
Pages : c59-c61
Other Publication Details
Paper Reg. ID: IJNRD_311851
Published Paper Id: IJNRD2601208
Research Area: Management All
Author Type: Indian Author
Country: Haridwar, Uttarakhand, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2601208.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2601208
Crossref DOI: https://doi.org/10.56975/ijnrd.v11i1.311851
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