Paper Title
Heritage at Risk: A Study on Market Adaptation and Competition Faced by Mubarakpur’s Banarasi Silk Weavers
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Registration ID: IJNRD_309832
Published ID: IJNRD2511002
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Keywords
Banarasi Silk Weaving, Heritage Craft Preservation, Market Adaptation Strategies, Design Innovation, Cultural Sustainability.
Abstract
This study examines the obstacles and adaptive methods of Banarasi silk weavers in Mubarakpur, a traditional weaving center in Uttar Pradesh. Notwithstanding the cultural and historical importance of this craft, the sector confronts escalating challenges from mechanization, synthetic substitutes, globalization, and limited market access controlled by intermediaries. Escalating raw material expenses, restricted financing availability, insufficient advertising visibility, and a deficiency in technical advancement exacerbate socio-economic vulnerabilities. This research employs a quantitative methodology utilizing survey data from 397 weavers, supplemented by secondary sources, to assess the influence of market adaptation tactics and rivalry on perceived sales performance. According to research, market competition still has a significant impact on outcomes even when adaptation measures like cooperative clusters, design innovations, and digital market participation are used. The results underscore the necessity for systematic interventions, encompassing training facilities, access to contemporary tools, genuine branding via Geographical Indications (GI), and fair incorporation into organized supply chains. The research underscores the necessity of reconciling industrialization with legacy preservation to sustain livelihoods, enhance authenticity, and guarantee the cultural continuation of Banarasi silk weaving in Mubarakpur.
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How To Cite (APA)
Shreya Gupta, Dr. Dileep Kumar Varma, & Nivedita Verma (November-2025). Heritage at Risk: A Study on Market Adaptation and Competition Faced by Mubarakpur’s Banarasi Silk Weavers. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(11), a3-a9. https://ijnrd.org/papers/IJNRD2511002.pdf
Issue
Volume 10 Issue 11, November-2025
Pages : a3-a9
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Paper Reg. ID: IJNRD_309832
Published Paper Id: IJNRD2511002
Research Area: Science and Technology
Author Type: Indian Author
Country: -, -, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2511002.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2511002
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