Marketing Of Agricultural Produce: A Study On Indian Context

Registration ID: IJNRD_309793

Published ID: IJNRD2510102

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Dr. Md Shahjahan

Agricultural marketing, regular markets, marketing strategy, farmers, agricultural market, innovations

Agriculture serves as the foundation of our nation. Agricultural marketing is a crucial input for enhancing agricultural growth in rural regions. Agriculture in India has consistently been a source of livelihood for a significant portion of the population, either directly or indirectly. The agricultural sector has been recognized as a vital instrument for economic development, as other production sectors rely on it. Cooperatives appear to be well-positioned to manage product differentiation at the farm level and to integrate into value-added processing activities. This study highlights the current landscape of agricultural marketing in India, addressing its challenges and offering future recommendations. Furthermore, the opportunities presented by agricultural marketing should be effectively leveraged by marketers.

Published Paper   E-Certificate

Dr. Md Shahjahan (October-2025). Marketing Of Agricultural Produce: A Study On Indian Context. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(10), b3-b10. https://ijnrd.org/papers/IJNRD2510102.pdf

Volume 10 Issue 10, October-2025

Pages : b3-b10

Paper Reg. ID: IJNRD_309793

Published Paper Id: IJNRD2510102

Downloads: 00028

Research Area: Commerce All

Author Type: Indian Author

Country: Kolkata, West Bengal, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2510102.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2510102

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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Call For Paper - Volume 10 | Issue 11 | November 2025

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