Paper Title
BookTok: A Marketing Revolution? - looking at how BookTok (the book community on TikTok) has impacted book sales and marketing strategies for publishers and authors
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Registration ID: IJNRD_301165
Published ID: IJNRD2507170
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Keywords
Marketing, books, tiktok, social media
Abstract
In the introduction, the researcher evaluated the impact of BookTok by analysing the background, problem statememt, aim and objective of the research. Besides this, the researcher also examined the significance of the research by focusing on the usage of the study for future researchers. Chapter 2 of the research is about the literature review, where the variables of the research were described with a detailed overview. In this chapter, the researcher used a “diffusion of innovations theory” by aligning with the literature review of the research. Chapter 3 outlined the research methodology, employing Saunders’ Research Onion. It details the interpretivism philosophy, deductive approach, explanatory design, and secondary data collection through thematic analysis. Ethical considerations under GDPR 2018 ensure data integrity, while random sampling enhances qualitative insights into BookTok's marketing influence on authors and publishers. Chapter 4 of the research described the findings and discussions of the research by analysing different research articles and other researchers, followed by developing a comparison and contrast to the discussions in the literature review. Chapter 5 evaluated how BookTok enhances book sales and author visibility while facing challenges like content disinformation. It also connected the research objectives to literature themes and highlighted limitations. Future research should explore diverse genres and other platforms. Recommendations included diversifying promotional strategies and prioritising inclusivity to foster broader engagement.
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How To Cite (APA)
Riana Gupta (July-2025). BookTok: A Marketing Revolution? - looking at how BookTok (the book community on TikTok) has impacted book sales and marketing strategies for publishers and authors. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(7), b669-b684. https://ijnrd.org/papers/IJNRD2507170.pdf
Issue
Volume 10 Issue 7, July-2025
Pages : b669-b684
Other Publication Details
Paper Reg. ID: IJNRD_301165
Published Paper Id: IJNRD2507170
Research Area: Arts1 All
Author Type: Indian Author
Country: Delhi, Select..., India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2507170.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2507170
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