Review of Literature on Digital Transformation in the Banking Industry and Its Effectiveness on Users

Registration ID: IJNRD_308222

Published ID: IJNRD2507077

: https://doi.org/10.56975/ijnrd.v10i7.308222

Parimala R, Dr Narayan Kayarkatte

Digital transformation, User Experience (UX), Effectiveness, User satisfaction

The aim of this article is to describe the digital transformation in Banking industry and its impact on User satisfaction; by reviewing related literature. The study was conducted through a systematic review of the literature and text analysis of keywords and abstracts. Convenient Sampling was also employed in the analysis of the article, data collection of the secondary data from a various trusted source, analysis, assessment, writing and publication of the comprehension The elucidative results from the reviews and reflect the user satisfaction towards Digital transformation in banking industry and its effectiveness. The review highlighted on adoption of mobile banking, online payment systems, and AI-driven customer service tools to improve the speed and accessibility for users, it was also found that there is a requirement of more research into how effective is the banking industry in terms of user satisfaction, user experience and user experience. The study also offers a review of the literature on the digital transformation ranging from mobile banking to blockchain integration, and how it affects user satisfaction across different demographic groups. The study complies and contributes to the growing body of knowledge on digital transformation in financial services, offering foundation for further studies.

Published Paper   E-Certificate

Parimala R & Dr Narayan Kayarkatte (July-2025). Review of Literature on Digital Transformation in the Banking Industry and Its Effectiveness on Users. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(7), a718-a729. https://doi.org/10.56975/ijnrd.v10i7.308222

Volume 10 Issue 7, July-2025

Pages : a718-a729

Paper Reg. ID: IJNRD_308222

Published Paper Id: IJNRD2507077

Downloads: 000122000

Research Area: Science and Technology

Author Type: Indian Author

Country: -, -, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2507077.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2507077

Crossref DOI: https://doi.org/10.56975/ijnrd.v10i7.308222

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