Social Media’s Role in Crisis Management for Brands

Registration ID: IJNRD_307685

Published ID: IJNRD2506138

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Madhav Goel

social media, crisis management, brand reputation, digital communication, transparency, misinformation, consumer trust, crisis communication strategies.

In the current digitally connected world social media has proved to be a critical tool through which brands can quickly and effectively get a message across in times of crisis. This paper explores the complex nature of the use of social media in brand crisis management in terms of its contribution to real time communication, reputation management and stakeholder communication. Through a quantitative descriptive research design, where data was gathered using structurated questionnaires of a purposive sample size of 60, the research explores the extent to which brands use these platforms, including Twitter, Facebook, and Instagram, to share timely brand updates, combat misinformation, and ensure transparency. It was found that the social media is highly considered as the necessary crisis communication channel, and Twitter and Facebook are the most useful platforms to disseminate information in crisis and interact with consumers quickly. On the one hand, transparency, honesty, and promptness become the key elements of effective crisis management, which directly affect consumer recognition and brand perception. Nevertheless, the speed of misinformation, slow reaction time and inconsistency of the messages remain a challenge and makes mitigation of a crisis very difficult. The research also identifies the moderate value of assurance among stakeholders upon the capability of brands to track social media efficiently in the hunt of early detection of crisis, which explains the necessity and importance of improved social listening technologies and ready crisis response units. It is recommended to invest in platform-specific communications, enhance monitoring tools, build compassionate communication with consumers, and create elaborate crisis communication strategies. The study will add important dimensions to the theoretical knowledge and practical use since it highlights the revolutionary role of social media in the contemporary crisis management and provides officials brands with practical recommendations on how to overcome the challenges of the digital dialogue in critical situations.

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Madhav Goel (June-2025). Social Media’s Role in Crisis Management for Brands. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(6), b258-b264. https://ijnrd.org/papers/IJNRD2506138.pdf

Volume 10 Issue 6, June-2025

Pages : b258-b264

Paper Reg. ID: IJNRD_307685

Published Paper Id: IJNRD2506138

Research Area: Management All

Author Type: Indian Author

Country: G.B Nagar, U.P, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2506138.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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