Paper Title
A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES OF HERO MOTOCORP WITH REFERENCE TO PRUDHVI HERO TIRUPATI
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Registration ID: IJNRD_306755
Published ID: IJNRD2505178
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Keywords
Hero CRM focuses on key areas like customer engagement, sales tracking, lead management, and personalized communication to strengthen customer relationships.
Abstract
The present study investigates the effectiveness of Customer Relationship Management (CRM) practices at Hero MotoCorp, with a focus on its dealership, Prudhvi Hero in Tirupati. With increasing market competition and evolving consumer preferences, CRM has become an essential strategy for sustaining customer loyalty and enhancing satisfaction. The research aimed to evaluate CRM strategies, assess customer satisfaction levels, and understand the responsiveness of the organization in handling grievances and complaints. Data was collected from 100 customers using a structured questionnaire, employing both primary and secondary sources, and analysed through descriptive statistical tools. The findings reveal a high degree of customer engagement, satisfaction, and perceived personalization in communication, though areas such as complaint resolution time and service clarity need improvement. Recommendations include enhancing communication channels, investing in timely service delivery, and addressing dissatisfied customer segments. The study concludes that effective CRM practices significantly contribute to building strong customer relationships and driving business growth at Hero MotoCorp.
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How To Cite (APA)
B.Santhosh (May-2025). A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES OF HERO MOTOCORP WITH REFERENCE TO PRUDHVI HERO TIRUPATI. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(5), b782-b787. https://ijnrd.org/papers/IJNRD2505178.pdf
Issue
Volume 10 Issue 5, May-2025
Pages : b782-b787
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Paper Reg. ID: IJNRD_306755
Published Paper Id: IJNRD2505178
Research Area: Commerce and Management, MBA All Branch
Author Type: Indian Author
Country: Annamayya, Andhra Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2505178.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2505178
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