Paper Title
Analysing the factors influencing online purchase behavior: consumer preferences, trust, and technological impact
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Registration ID: IJNRD_305382
Published ID: IJNRD2504227
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Keywords
Online Purchase Behavior, E-commerce Trends, Digital Shopping, Consumer Preferences, Customer Buying Decisions, Perceived Risk, Trust and Credibility, Security Concerns, Customer Satisfaction, E-loyalty, Brand Reputation
Abstract
Purpose to analyze the factors affecting online purchasing consumer behavior in the context of online purchasing and see relationship between customer satisfaction and customer e-loyalty. In this research first thing was literature and second is testing the variables that are affecting consumers decision to purchase products. A relatively new kind of retail purchasing is online shopping. The objective of this report is: To develop understanding of factors affecting online purchase consumer behavior. To understand various factors and their roles in consumer behavior. To identify the most influencing factors among all these factors as perceived risk, trust and credibility in this research paper. To provide and discuss findings related to the aspects that really affect the customer’s view. For analysing the effective marketing strategies for perfecting business growth. to analyze psychological factors such as perceived risk, trust and credibility and their crucial impact on customers behavior towards online shopping, second, to examine the social factors that affect are social proof, peer recommendations, and social influence on consumer decision-making processes in online purchasing; and third, the role of economic factors are pricing strategies, discount, and payment options for customers to make online purchase easier.
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How To Cite (APA)
Raj soni & Dr. Prabhat Varma (April-2025). Analysing the factors influencing online purchase behavior: consumer preferences, trust, and technological impact. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(4), b904-b912. https://ijnrd.org/papers/IJNRD2504227.pdf
Issue
Volume 10 Issue 4, April-2025
Pages : b904-b912
Other Publication Details
Paper Reg. ID: IJNRD_305382
Published Paper Id: IJNRD2504227
Research Area: Others area
Author Type: Indian Author
Country: Gautam Buddha Nagar, Uttar Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2504227.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2504227
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