Paper Title
A COMPARATIVE STUDY ON COMSUMER LOYALTY OF E- COMMERCE COMPANIES FLIPKART AND AMAZON
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Registration ID: IJNRD_304918
Published ID: IJNRD2503406
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Keywords
INDIA,E-COMMERCE,LOYALTY,FLIPKART,AMAZON,STRATEGY,FACTORS, CUSTOMER.
Abstract
This study explores customer loyalty in India’s e-commerce market, focusing on Flipkart and Amazon. Using a mixed-method approach, it identifies key factors that influence customer loyalty through surveys and other research methods. The findings suggest that building a loyal customer base requires more than just competitive pricing, product variety, and fast delivery. While these tangible aspects are crucial, trust and brand reputation also play a significant role. Flipkart and Amazon take different approaches to fostering customer loyalty. Flipkart focuses on creating a sense of community by personalizing the shopping experience with targeted marketing campaigns, exclusive deals, and tailored recommendations. Amazon, on the other hand, prioritizes efficiency, offering a vast product range, a strong logistical network, and loyalty programs like Amazon Prime to encourage repeat purchases. Both companies also leverage artificial intelligence and data analytics to enhance customer satisfaction and provide personalized services. One major challenge in the e-commerce industry is security. While online shopping is convenient, concerns about data privacy, cybersecurity, and counterfeit products can impact trust and loyalty. The study highlights that both Flipkart and Amazon have taken measures to address these issues by implementing strong security protocols, ensuring product authenticity, and maintaining transparent communication with customers.
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How To Cite (APA)
Vishal Kumar choudhary, Biswesh, Kumar Sanchay, Deepshikha Singh, & Muskan vijay kumar varma (March-2025). A COMPARATIVE STUDY ON COMSUMER LOYALTY OF E- COMMERCE COMPANIES FLIPKART AND AMAZON. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(3), e39-e43. https://ijnrd.org/papers/IJNRD2503406.pdf
Issue
Volume 10 Issue 3, March-2025
Pages : e39-e43
Other Publication Details
Paper Reg. ID: IJNRD_304918
Published Paper Id: IJNRD2503406
Research Area: Management All
Author Type: Indian Author
Country: karjat , Maharashtra , India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2503406.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2503406
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