IMPULSE BUYING: TRIGGERS, PSYCOLOGY, AND CONSEQUENCES

Registration ID: IJNRD_304880

Published ID: IJNRD2503396

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Shilpa Sandhu, TARUN VS and Thimmapuram Amruta, ABHAY KUMAR, HARSHIT RAJ, MASOOD KHAN

Keywords: Regression analysis, customer behaviour, digital shopping, media technologies, and packaging design.

The purpose of this paper is to investigate the Impulse buying behavior triggers and consequences. One prevalent aspect of consumer behaviour is impulse buying, which is the act of making impulsive purchases without any prior forethought. A mix of internal and external elements, including social influences, marketing strategies, and emotional states, are responsible for this behaviour. Even though these purchases could provide immediate gratification, they frequently have unfavorable effects including financial strain and buyer's regret. The literature on impulse buying is reviewed in this essay, along with its psychological causes and consequences for both customers and merchants. The study also explores the broader field of consumer behaviour, with a focus on the decision-making procedures that influence buying decisions. It emphasizes how important it is for companies to comprehend consumer behaviour in order to develop marketing strategies that increase customer satisfaction and engagement by examining important psychological, sociological, and cultural factors. The research identifies similar trends in impulsive buying and highlights elements like pricing, promotions, and product displays that drive this behaviour, drawing on studies conducted in Bangladesh, Ghana, and Vietnam. The study also looks into how packaging design influences impulsive purchases, particularly in emerging areas like eastern Nepal. It investigates how packaging components like colour, material, and imagery influence customer decisions using a combination of convenience sampling and regression analysis. The results show that impulsive purchases are greatly impacted by these packaging characteristics, although demographic characteristics like age, gender, and income have no bearing on these behaviours. With an emphasis on how digital gadgets and online shopping platforms are changing retail experiences, the study delves deeper into how media technology is changing consumer behavior. It examines how price reductions, social media campaigns, and live streaming, among other offline and online cues, affect impulsive purchasing. The managerial ramifications are covered in the study's conclusion, along with potential directions for further investigation as the digital retail landscape develops.

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Shilpa Sandhu, TARUN VS and Thimmapuram Amruta, ABHAY KUMAR, HARSHIT RAJ, & MASOOD KHAN (March-2025). IMPULSE BUYING: TRIGGERS, PSYCOLOGY, AND CONSEQUENCES. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(3), d919-d930. https://ijnrd.org/papers/IJNRD2503396.pdf

Volume 10 Issue 3, March-2025

Pages : d919-d930

Paper Reg. ID: IJNRD_304880

Published Paper Id: IJNRD2503396

Research Area: Management All

Author Type: Indian Author

Country: Bangalore South, Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2503396.pdf

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