“Gender Role Attitudes and Social Media Influence among Adolescents”

Registration ID: IJNRD_313407

Published ID: IJNRD2501315

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VIJAYA KUMARI T R

Gender attitudes among adolescents, social categories, quantitative data, contemporary society, To Analyse Social Media Usage Patterns, Rise of Influencer Culture, Everyday Life Experiences.

Social Media Significantly shapes adolescent gender role attitudes by acting as a double-edged sword, simultaneously reinforcing traditional stereotypes and providing platforms to challenge them. While algorithms and peer content can entrench rigid, sometimes misogynistic views, they also enable the exploration of diverse identities and promote gender equality. Throughout history, people have used social learning to acquire adaptive information by copying others' behaviours . When the use of social learning results in successful outcomes, individuals continue to undertake these successful behaviours, indicating the development of new social norms . Social norms serve as cultural rules that prescribe acceptable behaviours, and as such, norms guide individuals' behaviours .

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VIJAYA KUMARI T R (January-2025). “Gender Role Attitudes and Social Media Influence among Adolescents”. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(1), d145-d151. https://ijnrd.org/papers/IJNRD2501315.pdf

Volume 10 Issue 1, January-2025

Pages : d145-d151

Paper Reg. ID: IJNRD_313407

Published Paper Id: IJNRD2501315

Research Area: Other area not in list

Author Type: Indian Author

Country: TUMAKURU, Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2501315.pdf

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