Paper Title
THE INFLUENCE OF PROFILLING RISKS ON DESTINATION RESILIENCE IN NAROK COUNTY’S TOURISM INDUSTRY
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Keywords
DESTINATION RESILIENCE
Abstract
Tourism resilience has become an essential focus for sustaining the economic and environmental stability of regions dependent on tourism. This study evaluates the influence of crisis management strategies on destination resilience in Narok County, Kenya. The first objective examines the profiling of risks within the tourism industry and how they impact destination resilience. The study employs a mixed-methods approach to gather qualitative and quantitative data from key tourism stakeholders, including tour operators, conservancy managers, and hotel managers. A total of 212 questionnaires were distributed, yielding a response rate of 88%. The study findings found significant challenges, such as human-wildlife conflicts, environmental risks, and global crises like the COVID-19 pandemic, which disrupt the sustainability of tourism in Narok County. Regression analysis results reveal a robust model (R² = 0.75, F = 22.56, p < 0.000) indicating that 75% of the variance in destination resilience is explained by identified risk factors. Natural disasters had the strongest positive influence on resilience (β = 0.73, p < 0.000), while political instability (β = -0.33, p < 0.001) and health risks (β = -0.14, p = 0.05) showed negative impacts. Human-wildlife conflicts (β = 0.39, p = 0.002) and infrastructure challenges (β = 0.12, p = 0.046) also emerged as significant factors. The study emphasizes the importance of integrating local community participation into crisis management strategies to create sustainable tourism destinations. By implementing structured risk assessment frameworks, Narok County can reduce vulnerabilities, improve its capacity to recover from crises, and enhance its competitive edge as a resilient tourism destination.
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How To Cite (APA)
MARIA AGWATA, DR. EDGER NDUBI, & DR. KIPKOSGEI BITOK (January-2025). THE INFLUENCE OF PROFILLING RISKS ON DESTINATION RESILIENCE IN NAROK COUNTY’S TOURISM INDUSTRY . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(1), c639-c653. https://ijnrd.org/papers/IJNRD2501275.pdf
Issue
Volume 10 Issue 1, January-2025
Pages : c639-c653
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Paper Reg. ID: IJNRD_303264
Published Paper Id: IJNRD2501275
Downloads: 000121987
Research Area: Social Science All
Author Type: Foreign Author
Country: KATHIANI, kenya, Kenya
Published Paper PDF: https://ijnrd.org/papers/IJNRD2501275.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2501275
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