Spotify’s Market Entry into India: A Strategic Analysis of Adaptation and Success in a Dynamic Market

Registration ID: IJNRD_303220

Published ID: IJNRD2501071

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Alisha Jaipuria

Spotify, market-entry, India, Porter's Five Forces, PEST analysis, digital growth, music streaming, localization

Spotify is the world’s most popular music streaming platform, but entering a new market - especially one as dynamic and complex as India - requires a deep understanding of local conditions and strategic considerations. This paper examines Spotify’s market entry into India, utilizing a combination of Porter's Five Forces and PEST analysis to assess the strategic factors that influenced its launch. By adapting its offerings to local needs, leveraging India’s growing digital infrastructure, and addressing cultural and price sensitivities, Spotify has achieved significant success. This analysis explores how Spotify tailored its content to diverse linguistic and regional preferences and capitalized on affordable internet access to cater to a rapidly expanding consumer base.

Published Paper   E-Certificate

Alisha Jaipuria (January-2025). Spotify’s Market Entry into India: A Strategic Analysis of Adaptation and Success in a Dynamic Market. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(1), a638-a645. https://ijnrd.org/papers/IJNRD2501071.pdf

Volume 10 Issue 1, January-2025

Pages : a638-a645

Paper Reg. ID: IJNRD_303220

Published Paper Id: IJNRD2501071

Downloads: 000122004

Research Area: Management All

Author Type: Indian Author

Country: New Delhi, Delhi, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2501071.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2501071

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