Open Access
Research Paper
Peer Reviewed

Paper Title

THE IMPACT OF SOCIAL MEDIA ON TALENT ACQUISITION

Article Identifiers

Registration ID: IJNRD_302753

Published ID: IJNRD2412168

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Keywords

Talent Acquisition, Social Media, Recruitment, Employer Branding, Digital Recruitment, LinkedIn, Candidate Selection, Recruitment Bias.

Abstract

Social media has emerged as a transformative force in the field of talent acquisition, offering unprecedented access to a diverse and global talent pool. Social media has dramatically transformed talent acquisition practices, offering organizations new tools to identify, engage, and hire candidates. This paper investigates how social media platforms influence recruitment strategies, focusing on their advantages, limitations, and ethical implications. Through a review of existing literature and industry case studies, the research highlights the role of platforms like LinkedIn, Facebook, and Instagram in modern hiring practices. The study also explores the challenges posed by over-reliance on social media, biases in hiring, and the balance between technology and human judgment. Finally, it provides recommendations for leveraging social media to enhance recruitment while addressing its challenges. The findings suggest that while social media can enhance efficiency and reach in talent acquisition, organizations must balance innovation with ethical considerations to ensure fair and equitable recruitment practices.

How To Cite (APA)

Ritika Sethi & Mr. Yashwant Kumar (December-2024). THE IMPACT OF SOCIAL MEDIA ON TALENT ACQUISITION. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(12), b670-b674. https://ijnrd.org/papers/IJNRD2412168.pdf

Issue

Other Publication Details

Paper Reg. ID: IJNRD_302753

Published Paper Id: IJNRD2412168

Downloads: 000122045

Research Area: Management All

Author Type: Indian Author

Country: Delhi, Delhi, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2412168.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2412168

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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Call For Paper

Call For Paper - Volume 10 | Issue 11 | November 2025

IJNRD is a Scholarly Open Access, Peer-Reviewed, Refereed, and UGC CARE Journal Publication with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost, and Transparent Peer Review Journal Publication that adheres to the UGC CARE 2025 Peer-Reviewed Journal Policy and aligns with Scopus Journal Publication standards to ensure the highest level of research quality and credibility.

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Paper Submission Open For: November 2025

Current Issue: Volume 10 | Issue 11 | November 2025

Impact Factor: 8.76

Last Date for Paper Submission: Till 30-Nov-2025

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