Paper Title
Tourist Satisfaction Towards Marketing Of Tourist Service By Tamil Nadu Tourism Development Corporation (TTDC) With Special Reference To Dharmapuri District
Article Identifiers
Registration ID: IJNRD_301074
Published ID: IJNRD2411021
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Keywords
Satisfaction Level, Problems, TTDC Dharmapuri.
Abstract
The satisfaction level of the tourism services is hinged more on our operators and their services for the tourist destination. The destination-oriented packages along with the cost friendly operations will help to improve the perception level of the tourists. The tourism operators are vital making the tourists to be attracted towards a site based on the satisfaction level that is extended by them. The study focuses on the applied problems which aim to assess the potential problems that can affect the satisfaction level based on tourists' perception. A study that focus on the satisfaction level of the TTDC play a vital role in standardizing the image of the destination and if lacks quality, government can also regulate these private operators based on monitoring which serves as significance of study. The study aims to identify the various factors those are influencing the tourists in assessing the satisfaction level of TTDC in Dharmapuri and examine the diverse problems faced by the tourists based on touring with TTDC. The study is conducted based primary data which is collected from the tourists who are touring the place based on the TTDC. The primary data is acquired using the interview schedule consisting of various dimensions of service quality. The sample size of the study is fixed to be 180 tourists who have accessed the services of TTDC. The sample was selected using the non-probability sampling technique of Judgement Sampling which is due to vastness of the population. This sampling was adopted to bring some scientific reason for selecting the sample in study place of Dharmapuri. The data collected from the study is analyzed using the Statistical Package for Social Sciences (SPSS 20). The factor analysis and structural modeling was used in assess the dimensions of the study. The study found that the problematic areas that affect the tourists while opting for TTDC are Lack of Prior Information. Cost und Misrepresentation and Fine Constraints. The tourists are facing significant problem in the areas of prior information about the pickup, prices, time, etc. The study concluded that the tourist’s perception towards the satisfaction level has helped to understand the significance of quality service that has to be rendered by the TTIX to make the destination tourists friendly.
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How To Cite (APA)
K.K. Kumar & Dr. B. Sudha (November-2024). Tourist Satisfaction Towards Marketing Of Tourist Service By Tamil Nadu Tourism Development Corporation (TTDC) With Special Reference To Dharmapuri District. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(11), a216-a226. https://ijnrd.org/papers/IJNRD2411021.pdf
Issue
Volume 9 Issue 11, November-2024
Pages : a216-a226
Other Publication Details
Paper Reg. ID: IJNRD_301074
Published Paper Id: IJNRD2411021
Research Area: Management All
Author Type: Indian Author
Country: SALEM, Tamil Nadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2411021.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2411021
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