Paper Title
Digital Transformation in Banking: A Study on IT-Enabled Payment Services in India
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Registration ID: IJNRD_300840
Published ID: IJNRD2409339
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Keywords
E- Banking, Banking, ATM.
Abstract
Traditionally, banks delivered products and services to consumers through a single distribution channel: the physical bank branch. For years, this was the primary method of interaction between banks and customers. However, the financial services industry has undergone rapid transformation, driven by the advent of the internet, swift technological advancements, deregulation, globalization, and evolving competitive and regulatory dynamics. These forces have dramatically reshaped how banks operate. To keep pace with these swift changes, banks began to diversify their approach by relying on alternative distribution channels as a strategic means to differentiate themselves and gain a competitive edge. This shift laid the foundation for the rise of e-banking—a phenomenon that has redefined the entire landscape of financial services. The introduction of digital channels, such as online and mobile banking, transformed not only how services were delivered but also how customers engaged with their financial institutions. This chapter provides valuable insights into the current trends of e-banking in India, offering existing and prospective banks a deeper understanding of the evolving digital landscape. Such knowledge can significantly aid in the effective formulation of channel management strategies, helping banks harness the full potential of these digital advancements for enhanced customer experience and sustainable competitive advantage.
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How To Cite (APA)
Agnivesh Singh & Prof. Bimal Jaiswal (September-2024). Digital Transformation in Banking: A Study on IT-Enabled Payment Services in India. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(9), d410-d417. https://ijnrd.org/papers/IJNRD2409339.pdf
Issue
Volume 9 Issue 9, September-2024
Pages : d410-d417
Other Publication Details
Paper Reg. ID: IJNRD_300840
Published Paper Id: IJNRD2409339
Research Area: Commerce All
Author Type: Indian Author
Country: Lucknow, Uttar Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2409339.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2409339
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