“CHARTING WITH NEW HORIZONS: ADVANCEMENT IN DIGITAL MARKETING" MARKETING”

Registration ID: IJNRD_300418

Published ID: IJNRD2409179

DOI: http://doi.one/10.1729/Journal.41560

NIDHI KUMARI

augmented reality , virtual reality , digital marketing , artificial intelligence

In the digital, marketing has undergone many changes. The nonstop changing pace of technological advancement continuously redefines the horizons of digital marketing. As business navigate this ever-evolving landscape, innovative strategies emerge, reshaping the way brands engage with consumers. The landscape of digital marketing is continually evolving, presenting new challenges and opportunities for businesses to engage with their audiences. The question that arises here is “How can businesses effectively navigate the evolving landscape of digital marketing, considering the dynamic shifts in consumer behavior and the emergence of new technologies, to optimize their engagement strategies and to maintain competition with others? This paper explores the advancement in digital marketing, focusing on charting the path of these changes. The purpose is to try to understand the different stages of the emerging trends, technologies, and strategies shaping the industry. Social media platforms have evolved beyond mere networking hubs to become integral marketing channels. The rise of influencer marketing has transformed the way brands connect with their target audience. Furthermore, presence of artificial intelligence (AI) and machine learning has completely changed the digital marketing practices. The method involves a comprehensive review of current literature, case studies and quantitative data analysis to identify the key patterns. The increase in increasing technologies like augmented reality (AR) and virtual reality (VR) has opened new avenues for consumer engagement. Brands leverage these technologies to offer interactive experiences, allowing consumers to visualize products or services in realistic settings, thereby influencing purchase decision. Our findings has indicate shifts in consumer behavior, the impact of AI driven analytics, and the effectiveness of personalized content. The journey of digital marketing keeps changing because of new ideas and technology. Companies using these new tricks fairly will help them well in marketing online.

Published Paper   E-Certificate

NIDHI KUMARI (September-2024). “CHARTING WITH NEW HORIZONS: ADVANCEMENT IN DIGITAL MARKETING" MARKETING”. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(9), b663-b675. http://doi.one/10.1729/Journal.41560

Volume 9 Issue 9, September-2024

Pages : b663-b675

Paper Reg. ID: IJNRD_300418

Published Paper Id: IJNRD2409179

Downloads: 000121981

Research Area: Commerce All

Country: RANCHI, JHARKHAND, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2409179.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2409179

Crossref DOI: http://doi.one/10.1729/Journal.41560

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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