Paper Title
THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) ON THE FUTURE OF ADVERTISING
Article Identifiers
Authors
Dr. Sudhakar Baburao Jadhav
Keywords
AI in Advertising, Programmatic Advertising, Predictive Analytics, Personalized Content, Data Privacy
Abstract
The advertising industry is undergoing a significant transformation driven by the integration of Artificial Intelligence (AI). This abstract explores the profound impact of AI on the future of advertising, focusing on how AI technologies are reshaping traditional advertising practices. AI enables brands to achieve unprecedented levels of precision in audience targeting, personalized content creation, and real-time data analysis. Using programmatic advertising, predictive analytics, and natural language processing, AI allows advertisers to optimize their campaigns with greater efficiency and effectiveness. Programmatic advertising automates the ad-buying process, ensuring that ads reach the most relevant audiences at the right moments, thus maximizing return on investment. Predictive analytics leverages historical data to forecast consumer behavior, enabling the creation of highly targeted marketing strategies. Additionally, AI-powered tools like chatbots and virtual assistants are enhancing customer interactions by providing personalized responses and gathering valuable consumer insights. The paper also examines various case studies that illustrate successful AI implementations in advertising, demonstrating tangible improvements in campaign performance and customer engagement. However, the integration of AI in advertising is not without challenges. Ethical concerns related to data privacy, algorithmic bias, and the transparency of AI decision-making processes are critical issues that need to be addressed as technology continues to evolve. In conclusion, AI is set to revolutionize the advertising industry by making it more data-driven, personalized, and efficient. While the benefits are substantial, the industry must navigate the ethical implications of AI to ensure responsible and fair use. As AI continues to advance, its role in shaping the future of advertising will become increasingly pivotal, offering new opportunities for innovation and growth.
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How To Cite (APA)
Dr. Sudhakar Baburao Jadhav (September-2024). THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) ON THE FUTURE OF ADVERTISING. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(9), a681-a688. https://ijnrd.org/papers/IJNRD2409075.pdf
Issue
Volume 9 Issue 9, September-2024
Pages : a681-a688
Other Publication Details
Paper Reg. ID: IJNRD_300254
Published Paper Id: IJNRD2409075
Downloads: 000121981
Research Area: Other area not in list
Country: Pune, Maharashtra, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2409075.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2409075
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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