Paper Title
The Psychology of Spending: Why Do We Buy What We Buy
Article Identifiers
Authors
Leoma Fernandes
Keywords
Abstract
This study explores the psychological factors influencing consumer spending, focusing on emotional drivers, cognitive biases, and the impact of marketing and lifestyle choices. Key findings reveal that emotions such as happiness and stress can lead to impulse buying, while marketing strategies, including emotional appeals and social proof, significantly shape consumer behaviour. Lifestyle choices and personal values also play a critical role in financial decision-making, affecting spending, saving, and investing priorities. The research underscores the need for businesses to leverage psychological insights in marketing and for policymakers to enhance financial literacy, promoting responsible consumer behaviour and informed financial decisions.
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How To Cite (APA)
Leoma Fernandes (September-2024). The Psychology of Spending: Why Do We Buy What We Buy. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(9), a329-a347. https://ijnrd.org/papers/IJNRD2409035.pdf
Issue
Volume 9 Issue 9, September-2024
Pages : a329-a347
Other Publication Details
Paper Reg. ID: IJNRD_300129
Published Paper Id: IJNRD2409035
Downloads: 000121977
Research Area: Commerce All
Country: Santa Cruz, Goa, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2409035.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2409035
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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