The Psychology of Spending: Why Do We Buy What We Buy

The Psychology of Spending: Why Do We Buy What We Buy

Registration ID: IJNRD_300129

Published ID: IJNRD2409035

DOI: Click Here to Get

Leoma Fernandes

This study explores the psychological factors influencing consumer spending, focusing on emotional drivers, cognitive biases, and the impact of marketing and lifestyle choices. Key findings reveal that emotions such as happiness and stress can lead to impulse buying, while marketing strategies, including emotional appeals and social proof, significantly shape consumer behaviour. Lifestyle choices and personal values also play a critical role in financial decision-making, affecting spending, saving, and investing priorities. The research underscores the need for businesses to leverage psychological insights in marketing and for policymakers to enhance financial literacy, promoting responsible consumer behaviour and informed financial decisions.

Published Paper   E-Certificate

"The Psychology of Spending: Why Do We Buy What We Buy", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 9, page no.a329-a347, September-2024, Available :https://ijnrd.org/papers/IJNRD2409035.pdf

Volume 9 Issue 9, September-2024

Pages : a329-a347

Paper Reg. ID: IJNRD_300129

Published Paper Id: IJNRD2409035

Downloads: 000121117

Research Area: Commerce All

Country: Santa Cruz, Goa, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2409035.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2409035

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

Indexing In Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar | AI-Powered Research Tool, Microsoft Academic, Academia.edu, arXiv.org, Research Gate, CiteSeerX, ResearcherID Thomson Reuters, Mendeley : reference manager, DocStoc, ISSUU, Scribd, and many more

How to submit the paper?

Important Dates for Current issue

Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

Last Date for Paper Submission: Till 31-Aug-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

Subject Category: Research Area