Paper Title
Exploring Consumer Perception of Green Consumption in India
Article Identifiers
Registration ID: IJNRD_227073
Published ID: IJNRD2408406
: http://doi.one/10.1729/Journal.41476
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Keywords
Green marketing strategies, eco-friendly products, green purchase behaviour
Abstract
The digital revolution has transformed various aspects of society, including consumer behaviour towards green consumption in India. This study aims to examine the consumer perception of green consumption and its implications within the Indian context. Through a comprehensive review of existing literature and qualitative analysis, this research seeks to shed light on the factors influencing consumer choices towards green products and practices. By understanding these perceptions, the study aims to identify challenges and opportunities for promoting green consumption in India. The findings of this study can provide valuable insights for businesses, policymakers, and practitioners looking to encourage sustainable consumption patterns and address environmental concerns. By identifying the motivations and obstacles that affect green consumer behavior, stakeholders can develop more effective strategies to promote sustainable consumption. Businesses can tailor their marketing strategies to appeal to environmentally conscious consumers, while policymakers can create supportive frameworks that encourage the adoption of green practices. Ultimately, this research aims to contribute to the broader goal of fostering a sustainable future in India by aligning consumer behavior with environmental sustainability
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How To Cite (APA)
Srujan Raj G B & Anitha BM Dsilva (August-2024). Exploring Consumer Perception of Green Consumption in India. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(8), e39-e47. http://doi.one/10.1729/Journal.41476
Issue
Volume 9 Issue 8, August-2024
Pages : e39-e47
Other Publication Details
Paper Reg. ID: IJNRD_227073
Published Paper Id: IJNRD2408406
Research Area: Commerce
Author Type: Indian Author
Country: Bengaluru, Karnataka, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2408406.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2408406
Crossref DOI: http://doi.one/10.1729/Journal.41476
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