Exploring Consumer Perception of Green Consumption in India

Registration ID: IJNRD_227073

Published ID: IJNRD2408406

DOI: http://doi.one/10.1729/Journal.41476

Srujan Raj G B , Anitha BM Dsilva

Green marketing strategies, eco-friendly products, green purchase behaviour

The digital revolution has transformed various aspects of society, including consumer behaviour towards green consumption in India. This study aims to examine the consumer perception of green consumption and its implications within the Indian context. Through a comprehensive review of existing literature and qualitative analysis, this research seeks to shed light on the factors influencing consumer choices towards green products and practices. By understanding these perceptions, the study aims to identify challenges and opportunities for promoting green consumption in India. The findings of this study can provide valuable insights for businesses, policymakers, and practitioners looking to encourage sustainable consumption patterns and address environmental concerns. By identifying the motivations and obstacles that affect green consumer behavior, stakeholders can develop more effective strategies to promote sustainable consumption. Businesses can tailor their marketing strategies to appeal to environmentally conscious consumers, while policymakers can create supportive frameworks that encourage the adoption of green practices. Ultimately, this research aims to contribute to the broader goal of fostering a sustainable future in India by aligning consumer behavior with environmental sustainability

Published Paper   E-Certificate

Srujan Raj G B & Anitha BM Dsilva (August-2024). Exploring Consumer Perception of Green Consumption in India. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(8), e39-e47. http://doi.one/10.1729/Journal.41476

Volume 9 Issue 8, August-2024

Pages : e39-e47

Paper Reg. ID: IJNRD_227073

Published Paper Id: IJNRD2408406

Downloads: 000121982

Research Area: Commerce

Country: Bengaluru, Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2408406.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2408406

Crossref DOI: http://doi.one/10.1729/Journal.41476

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 10 | October 2025

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Current Issue: Volume 10 | Issue 10 | October 2025

Impact Factor: 8.76

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