Paper Title
MARKET ANALYSIS OF HERBAL FORMULATION AND EXPLORING THE POTENTIAL OF CATHARANTHUS ROSEUS PLANT EXTRACT FOR ACE INHIBITION AND ANTIOXIDANT PROPERTIES
Article Identifiers
Authors
Sanket Shankar Giri , Dr. Sarosha Khan , Rahela Anjum
Keywords
Market Research, Catharanthus roseus, ACE inhibition, extraction, antioxidant
Abstract
The changing market perception of accepting herbal formulation as a safe alternative to chemical counterpart is revolutionizing the world due to ease of availability and minimum side effect along with associated therapeutic properties. The Market Research using secondary data collection and primary survey plays a very important role in anticipating the expected gaps between demand and supply and the market dynamics at large. The biggest advantage of primary data collection from a defined cohort is forecasting the potential market of new and novel drugs in time to come. The secondary data collected in the study has highlighted the growing consumer acceptance of herbal formulation, specifically in developing country like India due to diverse and proven efficacies associated with minimum side effect. A primary survey was conducted with medical professionals dealing with nootropic cases (cognitive and neurological cases), in which a set of Questions were asked. The Questionnaire was designed keeping in mind the thrust of the study to explore the perception of medical practitioners towards herbal formulation and the line of treatment they advise to their patients from the cohort of neurological disease suffering patients. The responses were diverse, and it was difficult to conclude any potential outcome due to the non-significant repletion of answers and low population size of respondents (8 in number). The plant Catharanthus roseus, well known for associated therapeutic properties, was used in this study. The dried plant material was used for phytochemical extraction in aqueous and non-polar (Hexane) solvents. The comparison of results has shown significantly higher antioxidant activities in aqueous extract than hexane extract. The ACE inhibition activities were drastically reduced with the extracts. The study further paved the way for characterization of phytoconstituents and their mechanism of action.
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How To Cite (APA)
Sanket Shankar Giri, Dr. Sarosha Khan, & Rahela Anjum (August-2024). MARKET ANALYSIS OF HERBAL FORMULATION AND EXPLORING THE POTENTIAL OF CATHARANTHUS ROSEUS PLANT EXTRACT FOR ACE INHIBITION AND ANTIOXIDANT PROPERTIES. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(8), d296-d319. https://ijnrd.org/papers/IJNRD2408336.pdf
Issue
Volume 9 Issue 8, August-2024
Pages : d296-d319
Other Publication Details
Paper Reg. ID: IJNRD_226915
Published Paper Id: IJNRD2408336
Downloads: 000121979
Research Area: Life SciencesÂ
Country: Yavatmal, MAHARASHTRA, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2408336.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2408336
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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