Paper Title
A Comparative Study On The Customer Perception And Brand Image Of Hero Motors And TVS Motors
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Registration ID: IJNRD_226874
Published ID: IJNRD2408284
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Keywords
Hero Motors, TVS Motors, Customer Perception, Brand Image
Abstract
One of the most dynamic and largest in the world, the two-wheeler market in India, is characterized by cut-throat competition and ever-changing consumer preferences. Both Hero Motors and TVS are considered dominant firms with varying differences in their brand images, though they have established brand loyalty over time within their respective customer segments. While Hero motors are known for being ultra-reliable, fuel-efficient, and having a large network of service centers, they are better preferred in more urban areas and by those looking for reliability, while TVS boasts of their higher penetration in rural areas—domineering over being practical and affordable with refreshing new designs. The following research will help compare customer perception and brand image between Hero Motors and TVS, giving an insight into strengths, weaknesses, and areas of improvement. It will filter through strategic recommendations to both companies based on consumer feedback and market trends so that the companies are realigned in ways intending to meet their customer expectations and, therefore, guarantee the companies' sustainable growth in a stiff competitive environment. Knowing customer perceptions is very vital for a brand, as it drives market positioning, sales, profitability, and long-term brand loyalty. This study shall analyze, using both qualitative and quantitative approaches, brand image and customer perceptions of Hero Motors and TVS, with a focus on quality, performance, and customer satisfaction about value for money. This work will be helpful to marketers, brand managers, and business strategists in the decision process of brand positioning based on marketing strategies.
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How To Cite (APA)
Kukkala Lohit Reddy (August-2024). A Comparative Study On The Customer Perception And Brand Image Of Hero Motors And TVS Motors. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(8), c765-c776. https://ijnrd.org/papers/IJNRD2408284.pdf
Issue
Volume 9 Issue 8, August-2024
Pages : c765-c776
Other Publication Details
Paper Reg. ID: IJNRD_226874
Published Paper Id: IJNRD2408284
Research Area: Commerce
Author Type: Indian Author
Country: Bengaluru, Karnataka, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2408284.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2408284
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