Paper Title
Exploring OTT Platforms: Advantages, Challenges, and the Importance of Content Diversity and Inclusion
Article Identifiers
Authors
Saranya P S , Dr. Jisha K
Keywords
OTT, Content diversity, Inclusion, Entertainment industry
Abstract
Streaming platforms have revolutionized the media industry by providing a wide range of inclusive material to people worldwide. This research paper examines the distinctive attributes of OTT platforms, including their capacity to foster inclusivity and diversity. OTT services have experienced disparate global expansion, with notable variations in growth patterns and commercial strategies among different regions. The COVID-19 pandemic has expedited the transition towards OTT platforms, as consumers actively pursue customized and instantly accessible material (Yaqoub et al., 2023). Nevertheless, the triumph of OTT platforms cannot be entirely ascribed to the epidemic, since enhanced content quality and quantity have consistently propelled the increase of subscribers even beyond the initial period of lockdowns. This case study explores how OTT platforms have utilized their consumer-centric strategy to meet the needs of various demographics and preferences (Sridhar & Phadtare, 2022). The goal is to provide valuable insights that can guide the strategic decisions of OTT providers and regulators.
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How To Cite (APA)
Saranya P S & Dr. Jisha K (August-2024). Exploring OTT Platforms: Advantages, Challenges, and the Importance of Content Diversity and Inclusion. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(8), b855-b859. https://ijnrd.org/papers/IJNRD2408183.pdf
Issue
Volume 9 Issue 8, August-2024
Pages : b855-b859
Other Publication Details
Paper Reg. ID: IJNRD_226614
Published Paper Id: IJNRD2408183
Downloads: 000122000
Research Area: Social Science and HumanitiesÂ
Country: Kottayam, Kerala, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2408183.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2408183
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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