Paper Title
" Psychological Dynamics of Influencer Marketing on Consumer Decision-Making: An Exploratory Study"
Article Identifiers
Registration ID: IJNRD_226551
Published ID: IJNRD2408155
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Keywords
Influencer Marketing, Online Marketing, Decision Making, Consumer Psychology, etc
Abstract
Abstract: Influencer marketing have become most popular form of marketing strategy in recent years with brands choosing social media influencers to help promote their products and services. This novel marketing strategy uses the possibilities of the trust and reach that influencers have among the followers to influence buying decisions. It's important for marketers to understand the psychological factors at play in this type of marketing to make their campaigns more effective and engage consumers better. This study explores how influencer marketing affects the way consumers make decisions. It looks at the psychological factors that come into play when people follow and trust influencers on social media. By examining the relationship that influencers and their followers share, the research aims to understand how influencers shape opinions, preferences, and purchasing choices. The study uses a qualitative method which involves examining various online resources, databases, and research articles to gather information. The findings suggest that influencers can significantly impact consumer behaviour through establishing a sense of trust and connection. This study provides insights for businesses looking to use influencer marketing effectively to connect with and captivate their target audience. This research attempts to provide a thorough knowledge of the psychological impact of influencer marketing, presenting useful insights.
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How To Cite (APA)
Ms Chithra Lekshmi K S, Dr. R. Jayaseelan, & Dr. S. Kadeswaran (August-2024). " Psychological Dynamics of Influencer Marketing on Consumer Decision-Making: An Exploratory Study". INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(8), b614-b617. https://ijnrd.org/papers/IJNRD2408155.pdf
Issue
Volume 9 Issue 8, August-2024
Pages : b614-b617
Other Publication Details
Paper Reg. ID: IJNRD_226551
Published Paper Id: IJNRD2408155
Research Area: Social Science and HumanitiesÂ
Author Type: Indian Author
Country: GANAPATHY, Tamil Nadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2408155.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2408155
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