Attraction and Retention: Marketing Principles Applied to Couple Relationships

Registration ID: IJNRD_226003

Published ID: IJNRD2408127

DOI: http://doi.one/10.1729/Journal.41052

Muhammad Azim Uddin Sarder , Khawaja Mohammad Mustaqeem

relationship satisfaction, attraction, value, retention, marketing strategies

Purpose: This study explores how the marketing principles of attracting, valuing, and retaining customers can be applied to understanding and improving couple relationships. Methodology/Approach: We conducted this research using surveys and in-depth interviews involving couples from various backgrounds. The surveys measured aspects like attraction, value, and retention within relationships, while the interviews provided deeper personal insights. We used statistical analysis for the survey data and thematic analysis for the interview responses. Results/Findings: Our findings reveal that businesses use strategies to attract and keep customers, which are strikingly similar to what keeps couples happy and together. Couples who feel valued in their relationships report higher satisfaction and longer-lasting bonds. Techniques such as personalized attention and consistent value, which are common in successful marketing, also contribute significantly to relationship success. Limitations: One limitation of our study is that the data relies on self-reported information, which can be subjective. Additionally, we did not have the opportunity to track these relationships over an extended period. Contribution: This research offers valuable insights for marketing professionals and relationship counselors. We can help couples improve their satisfaction and commitment by applying marketing strategies to relationships. Marketers can also use these insights to create campaigns that genuinely resonate with couples.

Published Paper   E-Certificate

Muhammad Azim Uddin Sarder & Khawaja Mohammad Mustaqeem (August-2024). Attraction and Retention: Marketing Principles Applied to Couple Relationships. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(8), b373-b380. http://doi.one/10.1729/Journal.41052

Volume 9 Issue 8, August-2024

Pages : b373-b380

Paper Reg. ID: IJNRD_226003

Published Paper Id: IJNRD2408127

Downloads: 000121991

Research Area: Commerce

Country: Dhaka, Dhaka, Bangladesh

Published Paper PDF: https://ijnrd.org/papers/IJNRD2408127.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2408127

Crossref DOI: http://doi.one/10.1729/Journal.41052

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 10 | October 2025

IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.

The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse fields. Its goal is to promote global scientific information exchange among researchers, developers, engineers, academicians, and practitioners. IJNRD serves as a platform where educators and professionals can share research evidence, models of best practice, and innovative ideas, contributing to academic growth and industry relevance.

Indexing Coverage includes Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many more recognized academic repositories.

How to submit the paper?

Important Dates for Current issue

Paper Submission Open For: October 2025

Current Issue: Volume 10 | Issue 10 | October 2025

Impact Factor: 8.76

Last Date for Paper Submission: Till 31-Oct-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: IJNRD is an International Peer-reviewed, Refereed, and Open Access Journal with Transparent Peer Review as per the new UGC CARE 2025 guidelines, offering low-cost multidisciplinary publication with Crossref DOI and global indexing.

Subject Category: Research Area

Call for Paper: More Details