Attraction and Retention: Marketing Principles Applied to Couple Relationships

Attraction and Retention: Marketing Principles Applied to Couple Relationships

Registration ID: IJNRD_226003

Published ID: IJNRD2408127

DOI: http://doi.one/10.1729/Journal.41052

Muhammad Azim Uddin Sarder , Khawaja Mohammad Mustaqeem

relationship satisfaction, attraction, value, retention, marketing strategies

Purpose: This study explores how the marketing principles of attracting, valuing, and retaining customers can be applied to understanding and improving couple relationships. Methodology/Approach: We conducted this research using surveys and in-depth interviews involving couples from various backgrounds. The surveys measured aspects like attraction, value, and retention within relationships, while the interviews provided deeper personal insights. We used statistical analysis for the survey data and thematic analysis for the interview responses. Results/Findings: Our findings reveal that businesses use strategies to attract and keep customers, which are strikingly similar to what keeps couples happy and together. Couples who feel valued in their relationships report higher satisfaction and longer-lasting bonds. Techniques such as personalized attention and consistent value, which are common in successful marketing, also contribute significantly to relationship success. Limitations: One limitation of our study is that the data relies on self-reported information, which can be subjective. Additionally, we did not have the opportunity to track these relationships over an extended period. Contribution: This research offers valuable insights for marketing professionals and relationship counselors. We can help couples improve their satisfaction and commitment by applying marketing strategies to relationships. Marketers can also use these insights to create campaigns that genuinely resonate with couples.

Published Paper   E-Certificate

"Attraction and Retention: Marketing Principles Applied to Couple Relationships", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 8, page no.b373-b380, August-2024, Available :https://ijnrd.org/papers/IJNRD2408127.pdf

Volume 9 Issue 8, August-2024

Pages : b373-b380

Paper Reg. ID: IJNRD_226003

Published Paper Id: IJNRD2408127

Downloads: 000121182

Research Area: Commerce

Country: Dhaka, Dhaka, Bangladesh

Published Paper PDF: https://ijnrd.org/papers/IJNRD2408127.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2408127

DOI: http://doi.one/10.1729/Journal.41052

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

Indexing In Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar | AI-Powered Research Tool, Microsoft Academic, Academia.edu, arXiv.org, Research Gate, CiteSeerX, ResearcherID Thomson Reuters, Mendeley : reference manager, DocStoc, ISSUU, Scribd, and many more

How to submit the paper?

Important Dates for Current issue

Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

Last Date for Paper Submission: Till 31-Aug-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

Subject Category: Research Area