Paper Title
Attraction and Retention: Marketing Principles Applied to Couple Relationships
Article Identifiers
Registration ID: IJNRD_226003
Published ID: IJNRD2408127
: http://doi.one/10.1729/Journal.41052
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Keywords
relationship satisfaction, attraction, value, retention, marketing strategies
Abstract
Purpose: This study explores how the marketing principles of attracting, valuing, and retaining customers can be applied to understanding and improving couple relationships. Methodology/Approach: We conducted this research using surveys and in-depth interviews involving couples from various backgrounds. The surveys measured aspects like attraction, value, and retention within relationships, while the interviews provided deeper personal insights. We used statistical analysis for the survey data and thematic analysis for the interview responses. Results/Findings: Our findings reveal that businesses use strategies to attract and keep customers, which are strikingly similar to what keeps couples happy and together. Couples who feel valued in their relationships report higher satisfaction and longer-lasting bonds. Techniques such as personalized attention and consistent value, which are common in successful marketing, also contribute significantly to relationship success. Limitations: One limitation of our study is that the data relies on self-reported information, which can be subjective. Additionally, we did not have the opportunity to track these relationships over an extended period. Contribution: This research offers valuable insights for marketing professionals and relationship counselors. We can help couples improve their satisfaction and commitment by applying marketing strategies to relationships. Marketers can also use these insights to create campaigns that genuinely resonate with couples.
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How To Cite (APA)
Muhammad Azim Uddin Sarder & Khawaja Mohammad Mustaqeem (August-2024). Attraction and Retention: Marketing Principles Applied to Couple Relationships. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(8), b373-b380. http://doi.one/10.1729/Journal.41052
Issue
Volume 9 Issue 8, August-2024
Pages : b373-b380
Other Publication Details
Paper Reg. ID: IJNRD_226003
Published Paper Id: IJNRD2408127
Research Area: Commerce
Author Type: Foreign Author
Country: Dhaka, Dhaka, Bangladesh
Published Paper PDF: https://ijnrd.org/papers/IJNRD2408127.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2408127
Crossref DOI: http://doi.one/10.1729/Journal.41052
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