Media Dynamics and Social Transformation: A Case Study of National Rural Livelihood Mission in Village Inderpura, District Jhunjhunu, Rajasthan.

Media Dynamics and Social Transformation: A Case Study of National Rural Livelihood Mission in Village Inderpura, District Jhunjhunu, Rajasthan.

Registration ID: IJNRD_214737

Published ID: IJNRD2408110

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Akanksha , Dr. Avanee Khatri

National Rural Livelihood Mission, Media, caste dynamics, social change, Sustainable Rural Development.

Media revolutionizes various sectors, including public policies in urban areas and rural India, offering economic benefits and opportunities. Among the government initiatives contributing to this transformation is the National Rural Livelihood Mission (NRLM), dedicated to enhancing rural livelihoods and reducing poverty in these areas. The effective implementation of such policies hinges significantly on the role of media. To expedite the process of rural revitalization, it is imperative to leverage the advantages of all media sources. The media represents a significant potential for the poor to overcome the wealth gap, grab digital possibilities, share digital rewards, accomplish long-term poverty reduction, and prevent intergenerational poverty transmission. This study delves into the intricate relationship between media, caste dynamics, and social change, using the National Rural Livelihood Mission (NRLM) as a focal point in the village of Inderpura. The study investigates how various forms of media have influenced the implementation and outcomes of NRLM, particularly in terms of information dissemination, empowerment, and bridging social disparities. The research also explores the impact of social systems, such as patriarchy and caste/class structures, on media accessibility and the digitization of NRLM records. Considering these multifaceted elements, this paper provides recommendations to the government and other stakeholders on collaborative efforts to advance sustainable rural development through media interventions.

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"Media Dynamics and Social Transformation: A Case Study of National Rural Livelihood Mission in Village Inderpura, District Jhunjhunu, Rajasthan.", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 8, page no.b150-b160, August-2024, Available :https://ijnrd.org/papers/IJNRD2408110.pdf

Volume 9 Issue 8, August-2024

Pages : b150-b160

Paper Reg. ID: IJNRD_214737

Published Paper Id: IJNRD2408110

Downloads: 000121268

Research Area: Arts

Country: Pune, Maharashtra, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2408110.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2408110

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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