Paper Title
Media Dynamics and Social Transformation: A Case Study of National Rural Livelihood Mission in Village Inderpura, District Jhunjhunu, Rajasthan.
Article Identifiers
Authors
Akanksha , Dr. Avanee Khatri
Keywords
National Rural Livelihood Mission, Media, caste dynamics, social change, Sustainable Rural Development.
Abstract
Media revolutionizes various sectors, including public policies in urban areas and rural India, offering economic benefits and opportunities. Among the government initiatives contributing to this transformation is the National Rural Livelihood Mission (NRLM), dedicated to enhancing rural livelihoods and reducing poverty in these areas. The effective implementation of such policies hinges significantly on the role of media. To expedite the process of rural revitalization, it is imperative to leverage the advantages of all media sources. The media represents a significant potential for the poor to overcome the wealth gap, grab digital possibilities, share digital rewards, accomplish long-term poverty reduction, and prevent intergenerational poverty transmission. This study delves into the intricate relationship between media, caste dynamics, and social change, using the National Rural Livelihood Mission (NRLM) as a focal point in the village of Inderpura. The study investigates how various forms of media have influenced the implementation and outcomes of NRLM, particularly in terms of information dissemination, empowerment, and bridging social disparities. The research also explores the impact of social systems, such as patriarchy and caste/class structures, on media accessibility and the digitization of NRLM records. Considering these multifaceted elements, this paper provides recommendations to the government and other stakeholders on collaborative efforts to advance sustainable rural development through media interventions.
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How To Cite (APA)
Akanksha & Dr. Avanee Khatri (August-2024). Media Dynamics and Social Transformation: A Case Study of National Rural Livelihood Mission in Village Inderpura, District Jhunjhunu, Rajasthan.. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(8), b150-b160. https://ijnrd.org/papers/IJNRD2408110.pdf
Issue
Volume 9 Issue 8, August-2024
Pages : b150-b160
Other Publication Details
Paper Reg. ID: IJNRD_214737
Published Paper Id: IJNRD2408110
Downloads: 000122016
Research Area: Arts
Country: Pune, Maharashtra, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2408110.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2408110
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