Paper Title
Exploring the Impact of Digital Marketing Strategies on Customer Engagement and Loyalty in the Hospitality Industry
Article Identifiers
Authors
PARKHI JAIN
Keywords
Hotel industry ,Digital marketing , Customer engagement , Customer loyalty , Email marketing , Social media marketing, Content marketing
Abstract
The hotel industry greatly relies on the engagement and loyalty of its customers. In the digital age, traditional marketing techniques are no longer effective. This dissertation examines how various digital marketing strategies impact these goals in the hotel sector. The study looks at how customer involvement is impacted by digital platforms and technologies such email marketing, social media marketing, content marketing, and online reputation management. It examines how these strategies foster interaction, closer links, and the growth of brand communities. The dissertation also looks at how digital marketing promotes customer loyalty in the hotel industry. It examines the ways in which targeted advertising, personalized experiences, and loyalty schemes exploit customer data to promote recommendations and repeat business. The study assesses the effectiveness of several digital marketing strategies using a combination of surveys, literature review and secondary research. It searches for emerging trends and best practices that hospitality organizations can apply to enhance customer engagement and cultivate long-lasting loyalty. This dissertation contributes to the growing body of information about how digital marketing in the competitive hotel business shapes customer behavior and relationships. The results offer valuable insights for hotel executives who aim to achieve long-term success and optimize their digital marketing endeavors.
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How To Cite (APA)
PARKHI JAIN (August-2024). Exploring the Impact of Digital Marketing Strategies on Customer Engagement and Loyalty in the Hospitality Industry. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(8), a973-a995. https://ijnrd.org/papers/IJNRD2408091.pdf
Issue
Volume 9 Issue 8, August-2024
Pages : a973-a995
Other Publication Details
Paper Reg. ID: IJNRD_222940
Published Paper Id: IJNRD2408091
Downloads: 000122028
Research Area: Management
Country: Meerut, Uttar Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2408091.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2408091
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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