Sustaining the Environment Through Green Marketing

Registration ID: IJNRD_226239

Published ID: IJNRD2408053

DOI: Click Here to Get

Rajeev Kumar , Dr. Poonam

Keywords: Green Marketing, Green Products, Global Warming, Environmental-friendly, Eco-friendly Products, Green Strategy, Sustainable Development

The modern era has witnessed several environmental challenges due to the growing impact of globalization, particularly in business and trade. The incessant drive for profitability has contributed to environmental hazards such as global warming, pollution, and threats to human health. As a result, environmental issues have gained importance in both business and public life worldwide. Consequently, businesses have started adapting their behavior to address societal concerns about the natural environment, adopting practices such as environmental management systems, waste minimization, and eco-friendly products. Green marketing has emerged as a significant phenomenon in the global market, including India and is viewed as a crucial strategy for facilitating sustainable development. Green marketing involves the development and promotion of products and services that are environmentally friendly or have minimal negative impact on the natural environment. This can encompass various aspects, such as using eco-friendly materials, implementing sustainable manufacturing processes, minimizing waste and emissions, and promoting energy efficiency. In recent times, consumers have become more concerned about the environment and are willing to pay a premium for natural products that have a reduced adverse impact on the environment and human health. This study evaluates the challenges and opportunities that businesses face in adopting green marketing strategies. It examines how green marketing initiatives by Indian companies can contribute to sustainable development. Furthermore, it explores the main reasons for green marketing and describes the trends of green marketing in India.

Published Paper   E-Certificate

Rajeev Kumar & Dr. Poonam (August-2024). Sustaining the Environment Through Green Marketing . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(8), a590-a597. https://ijnrd.org/papers/IJNRD2408053.pdf

Volume 9 Issue 8, August-2024

Pages : a590-a597

Paper Reg. ID: IJNRD_226239

Published Paper Id: IJNRD2408053

Downloads: 000121979

Research Area: Environmental Management 

Country: Shimla, HIMACHAL PRADESH, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2408053.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2408053

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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Call For Paper - Volume 10 | Issue 10 | October 2025

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