Recovery Strategies of MSMEs in Pampanga: A Basis for Emerging Resiliency Framework During COVID-19 Pandemic

Recovery Strategies of MSMEs in Pampanga: A Basis for Emerging Resiliency Framework During COVID-19 Pandemic

Registration ID: IJNRD_225661

Published ID: IJNRD2407530

DOI: Click Here to Get

Rowina M. Twano

Micro, Small and Medium Enterprise (MSME), resiliency framework, strategies, pandemic,

The study describes the coping strategies of MSME businesses in Pampanga during the COVID-19 pandemic, and to develop a resiliency framework appropriate for MSMEs on any disruptions cause by unforeseen events like the pandemic. The crisis had taken a huge toll on the economy, especially the MSMEs which effectively provide the majority of jobs in the economy, recognized as the leading vehicle for economic development were the hardest hit. The study is qualitative in nature, using phenomenological approach, data gathered during the interview were analyzed and categorized into themes that serve as the basis for the emerging resiliency framework. The various challenges of the MSMEs like decline in sales, laying off employees, temporary closure of business, liquidity problems, inability to pay debts, disruption in the supply of raw materials, tremendous uncertainty on what the future holds and the absence of business continuity plan, still, some businesses opted to see beyond the pandemic and realize the opportunities that lay behind the contagion. Opportunities like the emergence of new business markets beyond the area that businesses serve thru partnerships with other businesses, the change in behavior and preferences of consumer predominantly the change to online commerce of the consumers gave rise to the connection to digital system and IT industry, and innovation is the central point of the strategy. The MSMEs resiliency framework can be seen in the perspective of three categories, preventive, responsive and recovery strategies at the heart of the framework.

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"Recovery Strategies of MSMEs in Pampanga: A Basis for Emerging Resiliency Framework During COVID-19 Pandemic", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 7, page no.g277-g288, July-2024, Available :https://ijnrd.org/papers/IJNRD2407530.pdf

Volume 9 Issue 7, July-2024

Pages : g277-g288

Paper Reg. ID: IJNRD_225661

Published Paper Id: IJNRD2407530

Downloads: 000121249

Research Area: Management

Country: San Fernando, Pampanga, Philippines

Published Paper PDF: https://ijnrd.org/papers/IJNRD2407530.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407530

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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