IMPACT OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO BEAUTY CARE PRODUCTS IN ERODE TALUK.

IMPACT OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO BEAUTY CARE PRODUCTS IN ERODE TALUK.

Registration ID: IJNRD_225917

Published ID: IJNRD2407456

DOI: Click Here to Get

DR.T. POONGODI

KEYWORDS: Consumer buying behavior, impact on advertisement, beauty care products.

The present research paper is focusing on impact of advertising on consumer’s buying behaviours. Non personal communication through mass media that is paid for by an identified sponsor. The primary data of study is collected through questionnaires and secondary data was collected through internet, journals and business magazines. A sample of 120 respondents was taken, the study explores that a creative and well executed advertising has always a great impact on buying trends or buying behavior of the consumer Therefore the study concludes that for any company in Beauty Care Products to change the buying behavior of consumer and also creating awareness and building strong perception in the mind of their customers.

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"IMPACT OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO BEAUTY CARE PRODUCTS IN ERODE TALUK.", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 7, page no.f556-f560, July-2024, Available :https://ijnrd.org/papers/IJNRD2407456.pdf

Volume 9 Issue 7, July-2024

Pages : f556-f560

Paper Reg. ID: IJNRD_225917

Published Paper Id: IJNRD2407456

Downloads: 000121129

Research Area: Commerce

Country: Erode, Tamil nadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2407456.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407456

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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