Paper Title
IMPACT OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO BEAUTY CARE PRODUCTS IN ERODE TALUK.
Article Identifiers
Authors
DR.T. POONGODI
Keywords
KEYWORDS: Consumer buying behavior, impact on advertisement, beauty care products.
Abstract
The present research paper is focusing on impact of advertising on consumer’s buying behaviours. Non personal communication through mass media that is paid for by an identified sponsor. The primary data of study is collected through questionnaires and secondary data was collected through internet, journals and business magazines. A sample of 120 respondents was taken, the study explores that a creative and well executed advertising has always a great impact on buying trends or buying behavior of the consumer Therefore the study concludes that for any company in Beauty Care Products to change the buying behavior of consumer and also creating awareness and building strong perception in the mind of their customers.
Downloads
How To Cite (APA)
DR.T. POONGODI (July-2024). IMPACT OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO BEAUTY CARE PRODUCTS IN ERODE TALUK.. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(7), f556-f560. https://ijnrd.org/papers/IJNRD2407456.pdf
Issue
Volume 9 Issue 7, July-2024
Pages : f556-f560
Other Publication Details
Paper Reg. ID: IJNRD_225917
Published Paper Id: IJNRD2407456
Downloads: 000121984
Research Area: Commerce
Country: Erode, Tamil nadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2407456.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407456
About Publisher
Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG
Licence
This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
Publication Timeline
Article Preview: View Full Paper
Call For Paper
IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.
The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse fields. Its goal is to promote global scientific information exchange among researchers, developers, engineers, academicians, and practitioners. IJNRD serves as a platform where educators and professionals can share research evidence, models of best practice, and innovative ideas, contributing to academic growth and industry relevance.
Indexing Coverage includes Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many more recognized academic repositories.
How to submit the paper?
By Our website
Click Here to Submit Paper Online
Important Dates for Current issue
Paper Submission Open For: October 2025
Current Issue: Volume 10 | Issue 10 | October 2025
Impact Factor: 8.76
Last Date for Paper Submission: Till 31-Oct-2025
Notification of Review Result: Within 1-2 Days after Submitting paper.
Publication of Paper: Within 01-02 Days after Submititng documents.
Frequency: Monthly (12 issue Annually).
Journal Type: IJNRD is an International Peer-reviewed, Refereed, and Open Access Journal with Transparent Peer Review as per the new UGC CARE 2025 guidelines, offering low-cost multidisciplinary publication with Crossref DOI and global indexing.
Subject Category: Research Area
Call for Paper: More Details
