Paper Title
To what extent do Intellectual property rights (IPR) encourage innovation through design thinking?
Article Identifiers
Authors
Nandini Jain
Keywords
Design Thinking, Intellectual Property Rights (IPR), Innovation, Starbucks
Abstract
Innovation is essential for businesses that wish to stay relevant and survive in the highly competitive global economy. While traditional approaches to innovation have often not been centred around the consumer and their wants and needs, design thinking presents a more user-centred approach, offering several benefits to companies, including the potential to earn higher revenues and profits as well as garner stronger customer loyalty. However, design thinking is an expensive and lengthy approach to implement, which can be discouraging to innovators, especially with the added risk of innovations being copied or stolen once they hit the market. As a result, intellectual property rights (IPR), such as patents, copyrights, trademarks, design rights, and trade secrets, provide essential frameworks and legal protection, encouraging innovators to pursue design thinking. This research paper analyzes the importance of IPR in supporting design thinking as an approach to innovation and uses Starbucks as a real-life case study to exemplify these concepts.
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How To Cite (APA)
Nandini Jain (July-2024). To what extent do Intellectual property rights (IPR) encourage innovation through design thinking?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(7), f424-f434. https://ijnrd.org/papers/IJNRD2407440.pdf
Issue
Volume 9 Issue 7, July-2024
Pages : f424-f434
Other Publication Details
Paper Reg. ID: IJNRD_225679
Published Paper Id: IJNRD2407440
Downloads: 000121978
Research Area: Arts
Country: Noida, Uttar Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2407440.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407440
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