Paper Title
To what extent do the inherent characteristics of a sport influence the form of sport sponsorship adopted and popularized?
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Authors
Smera Mittal
Keywords
Abstract
Marketing is important in all industries. The same stands true for the sports industry. In the sports industry, sports sponsorships, a type of marketing technique, hold particular value and come in three main forms; team sponsorship, event sponsorship and athlete sponsorship. This research paper argues how the type and popularity of sponsorship adopted in a sport will be greatly dependent on the inherent characteristics of the sport. The aforementioned is done through a thorough analysis and evaluation of the application of team sponsorships in Football, event sponsorships in Tennis and athlete sponsorships in Cricket. The paper is developed with support from popular theories and concepts from the fields of Business and Psychology including Brand association and Celebrity endorsement.
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How To Cite (APA)
Smera Mittal (July-2024). To what extent do the inherent characteristics of a sport influence the form of sport sponsorship adopted and popularized?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(7), e290-e302. https://ijnrd.org/papers/IJNRD2407395.pdf
Issue
Volume 9 Issue 7, July-2024
Pages : e290-e302
Other Publication Details
Paper Reg. ID: IJNRD_223036
Published Paper Id: IJNRD2407395
Downloads: 000121984
Research Area: Social Science and HumanitiesÂ
Country: Ahmedabad, Gujarat, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2407395.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407395
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