FACTORS AFFECTING THE PERFORMANCE OF COFFEE MARKETING COOPERATIVES- A CASE STUDY OF WEST GUJI ZONE, OROMIA REGION, ETHIOPIA.

FACTORS AFFECTING THE PERFORMANCE OF COFFEE MARKETING COOPERATIVES- A CASE STUDY OF WEST GUJI ZONE, OROMIA REGION, ETHIOPIA.

Registration ID: IJNRD_225670

Published ID: IJNRD2407386

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Dr.Mohammed.Arshad Ur Rahman , Achalu Teshome , Adamu Alemu Satena

Keywords: - Training and Development, Infrastructure, Access to information, Customer Relationship management, Coffee Marketing Cooperatives.

FACTORS AFFECTING THE PERFORMANCE OF COFFEE MARKETING COOPERATIVES- A CASE STUDY OF WEST GUJI ZONE, OROMIA REGION, ETHIOPIA. Abstract The main objective of this research was to investigate Factors Affecting the Performance of Coffee Marketing Cooperatives A Case Study of West Guji Zone, Oromia Region, Ethiopia. This research is descriptive and explanatory in nature. Qualitative as well as quantitative research approach was adopted in this paper to achieve the objectives of this study. Factors Affecting Cooperatives Performance independent variables and Performance of Coffee Marketing Cooperatives is dependent variable for this study. Sources of data is used both secondary and primary data sources. From 1500 total populations Questionnaire was distributed to 274 sample respondents who work at different members of Coffee Marketing Cooperatives. From distributed questionnaires 250 questionnaires were properly filled and returned back. Probabilistic sampling technique simple random sampling was used. Data was analyzed by using SPSS- Version 24. Method of Data Analysis was Descriptive statistics:- frequencies, percentage, means and standard deviations were used to analyze the demographic information. Tables and figures were used to increase the understanding the data collected from the survey. Inferential statistics i.e. Pearson correlation and regression analysis was used to examine the relationships and Factors Affecting Performance of Coffee Marketing Cooperatives. Furthermore, the regression analysis results revealed that Training and Development, Infrastructure, Information access and Customer Relationship have significantly influenced Coffee Marketing Cooperatives. The study recommends that It's essential to involve cooperative members in the planning process to ensure that the training programs address their unique challenges and aspirations. West Guji zone Coffee Marketing Cooperatives should increase/create the sales volume of business firms; the market competitiveness, for increment of profit, contribute for cost reduction, sustainable customer satisfaction being created on the product and service quality and high level of responsiveness has been develop and West Guji zone Coffee Marketing Cooperatives should decrease infrastructures, Low usage of Information Communication Technology and Lack of skilled staff and professional knowledge.

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"FACTORS AFFECTING THE PERFORMANCE OF COFFEE MARKETING COOPERATIVES- A CASE STUDY OF WEST GUJI ZONE, OROMIA REGION, ETHIOPIA.", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 7, page no.e213-e229, July-2024, Available :https://ijnrd.org/papers/IJNRD2407386.pdf

Volume 9 Issue 7, July-2024

Pages : e213-e229

Paper Reg. ID: IJNRD_225670

Published Paper Id: IJNRD2407386

Downloads: 000121190

Research Area: Management

Country: Hyderabad, Telangana State, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2407386.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407386

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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