Paper Title
Sociodemographic Profile and Social Media Engagement of Business Students as Predictors of Entrepreneurial Intention and Attributes
Article Identifiers
Authors
Ave Gail Idjao Guzman , Ronel V. Sudaria
Keywords
Undergraduate Business Students , Social Media , Entrepreneurship Intention, Entrepreneurship Attributes
Abstract
This study investigates the the relationship between the demographic profiles, educational profiles, socioeconomic profiles, and social media interaction of undergraduate business students in a state university to their entrepreneurial intention and attributes. Recognizing the pervasive influence of social media in today’s society, this study aims to determine whether their individual background and social media usage are able to predict their entrepreneurial aspirations and attributes. A quantitative, cross-sectional design was employed, using a survey which returned 164 responses. The results reveal that the respondents presented firm intentions for entrepreneurship, with many actively using social media for business related purposes. The results emphasizes that there is potential of social media as a vital tool for fostering entrepreneurial ambition and mindset among future business leaders.
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How To Cite (APA)
Ave Gail Idjao Guzman & Ronel V. Sudaria (July-2024). Sociodemographic Profile and Social Media Engagement of Business Students as Predictors of Entrepreneurial Intention and Attributes. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(7), e160-e172. https://ijnrd.org/papers/IJNRD2407380.pdf
Issue
Volume 9 Issue 7, July-2024
Pages : e160-e172
Other Publication Details
Paper Reg. ID: IJNRD_225722
Published Paper Id: IJNRD2407380
Downloads: 000121981
Research Area: Commerce
Country: VALENCIA CITY, BUKIDNON, Philippines
Published Paper PDF: https://ijnrd.org/papers/IJNRD2407380.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407380
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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