Impact Of Visual Merchandising On Impulse Buying Behaviour With Special Reference To Malappuram District, Kerala

Registration ID: IJNRD_225488

Published ID: IJNRD2407332

DOI: http://doi.one/10.1729/Journal.40669

Mohammed Naseer C T , Dr. Vinod Kumar K.P

Window display, Retailing, Consumer impulse buying

The purchasing process starts with need recognition – the buyer recognizes a need. This recognized need can be triggered by internal or external stimuli. Once the need is recognized, the consumer will begin looking for information. Impulse behaviour is a basic human trait which could vary from person to person. Impulse behaviour is seen as a combination of attributes like a sudden and spontaneous desire to get something, a state of psychological disequilibrium, the onset of psychological conflict representing an inner battle of thoughts, a reduction in rational evaluation and lack of regard or denial for consequences in behaviour

Published Paper   E-Certificate

Mohammed Naseer C T & Dr. Vinod Kumar K.P (July-2024). Impact Of Visual Merchandising On Impulse Buying Behaviour With Special Reference To Malappuram District, Kerala. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(7), d492-d499. http://doi.one/10.1729/Journal.40669

Volume 9 Issue 7, July-2024

Pages : d492-d499

Paper Reg. ID: IJNRD_225488

Published Paper Id: IJNRD2407332

Downloads: 000121998

Research Area: Engineering

Country: Malappuram District, KERALA, India

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Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407332

Crossref DOI: http://doi.one/10.1729/Journal.40669

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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