Paper Title
Impact Of Visual Merchandising On Impulse Buying Behaviour With Special Reference To Malappuram District, Kerala
Article Identifiers
Registration ID: IJNRD_225488
Published ID: IJNRD2407332
DOI: http://doi.one/10.1729/Journal.40669
Authors
Mohammed Naseer C T , Dr. Vinod Kumar K.P
Keywords
Window display, Retailing, Consumer impulse buying
Abstract
The purchasing process starts with need recognition – the buyer recognizes a need. This recognized need can be triggered by internal or external stimuli. Once the need is recognized, the consumer will begin looking for information. Impulse behaviour is a basic human trait which could vary from person to person. Impulse behaviour is seen as a combination of attributes like a sudden and spontaneous desire to get something, a state of psychological disequilibrium, the onset of psychological conflict representing an inner battle of thoughts, a reduction in rational evaluation and lack of regard or denial for consequences in behaviour
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"Impact Of Visual Merchandising On Impulse Buying Behaviour With Special Reference To Malappuram District, Kerala", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 7, page no.d492-d499, July-2024, Available :https://ijnrd.org/papers/IJNRD2407332.pdf
Issue
Volume 9 Issue 7, July-2024
Pages : d492-d499
Other Publication Details
Paper Reg. ID: IJNRD_225488
Published Paper Id: IJNRD2407332
Downloads: 000121246
Research Area: Engineering
Country: Malappuram District, KERALA, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2407332.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407332
DOI: http://doi.one/10.1729/Journal.40669
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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