Paper Title
THE IMPACT OF MEDIA AND ADVERTISING ON HOMEMAKERS' LIFESTYLE CHOICES
Article Identifiers
Authors
Maheen Fatima Siddiqui
Keywords
Keywords: Homemakers, Products, Knowledge, Market, Families.
Abstract
The homemakers have been termed as the heart of the family because they are considered as the primary buyers for the house. Daily, they go through countless durable and nondurable items of households and make pertinent decisions to ensure that their family needs and wants are met. More importantly, the influx of goods today in markets that tourists face can even be overwhelming to many—including the most experienced of homemakers. The result is paying exorbitant prices, missing valuable products, or buying products of low standards because of a lack of knowledge on their part. Urbanization and technological advancement have multiplied, very rapidly the quantity and variety of products, and the homemaker finds it more and more difficult to remain informed. The requirements, wants, and feelings about household products fluctuate and develop as buying power increases and become subtle and nuanced. The present research work is only an attempt to understand and study the impact of media and advertising on the lifestyle option of homemakers in Mira Road, a suburb in the Thane district. The research will go on to explore the various ways different forms of advertising create product awareness for the homemakers and the levels of knowledge of the homemakers regarding the product. Equally important is that homemakers themselves are at the helm of family home management, so it is very crucial to understand how advertisements and media affect their choices. Several effects can be attributed to this aspect, and it is in the light of enlightening the homemakers for better decision-making when it comes to the family that this research is undertaken.
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How To Cite (APA)
Maheen Fatima Siddiqui (July-2024). THE IMPACT OF MEDIA AND ADVERTISING ON HOMEMAKERS' LIFESTYLE CHOICES. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(7), c818-c838. https://ijnrd.org/papers/IJNRD2407278.pdf
Issue
Volume 9 Issue 7, July-2024
Pages : c818-c838
Other Publication Details
Paper Reg. ID: IJNRD_225315
Published Paper Id: IJNRD2407278
Downloads: 000121978
Research Area: Arts
Country: New Delhi, Delhi, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2407278.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407278
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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