Paper Title
To what extent do virtual fashion shows present a feasible alternative to traditional fashion shows in light of changing consumer preferences and market conditions?
Article Identifiers
: Authors
Keywords
virtual fashion shows, traditional fashion shows, fashion, fashion industry, metaverse fashion week
Abstract
Since the 1800’s, when the Charles Fredrick Worth executed the idea of using models instead of mannequins to display his clothing collections, and the early 1900’s when Lady Duff Gordon made use of strategic lighting, seating and other theatrical elements to put together ‘fashion parades’, the fashion show has evolved greatly to become what we know it as today. However, much like other elements of the fashion world, even the concept of fashion shows is still evolving. The aforementioned has been most evident by the world being introduced to virtual fashion shows in the recent years. Such fashion shows have been enabled by technological advancements and are different to traditional fashion shows in many ways but mainly with regard to their ability to democratise this element of the fashion industry. In line with the aforementioned, this research paper aims to analyse the evolution of the fashion show over the years and thoroughly evaluate the concept of virtual fashion shows through an indepth case study of the Metaverse Fashion Week 2022 - the first of its kind. Ultimately, this paper aims to take a stance on whether virtual fashions shows are or aren’t a feasible alternative to traditional fashion shows.
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How To Cite (APA)
Nysa Dhingra (July-2024). To what extent do virtual fashion shows present a feasible alternative to traditional fashion shows in light of changing consumer preferences and market conditions?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(7), c658-c667. https://ijnrd.org/papers/IJNRD2407266.pdf
Issue
Volume 9 Issue 7, July-2024
Pages : c658-c667
Other Publication Details
Paper Reg. ID: IJNRD_224137
Published Paper Id: IJNRD2407266
Downloads: 000122254
Research Area: Arts
Author Type: Indian Author
Country: Gurugram, Haryana, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2407266.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407266
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