Paper Title
Role of Trademark in Protection of Consumer Rights.
Article Identifiers
Authors
Prachi Deo
Keywords
Trademark, Consumer Rights, IPR, Confusion, Brand Identification.
Abstract
As indicators of the provenance and origin of goods and services, trademarks are essential to modern trade. Ensuring fair and honest trading practices, building consumer trust, and stimulating economic development all depend on the preservation of consumers' rights. Additionally, trademarks foster brand loyalty and trust among consumers, contributing to the overall success and reputation of businesses. As per the World Intellectual Property Organization (WIPO), “A trademark is a sign capable of distinguishing the goods and services of one enterprise from those of other enterprises1 . Trademarks are protected by intellectual Property Rights. Trademarks are recognizable names, symbols, sounds, shapes, or phrases that are used to identify and set one seller's goods or services apart from another seller's in the marketplace. Trademarks are primarily used to identify the source and avoid customer confusion and fraud by helping consumers identify and trust particular brands or items.
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How To Cite (APA)
Prachi Deo (July-2024). Role of Trademark in Protection of Consumer Rights.. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(7), c341-c358. https://ijnrd.org/papers/IJNRD2407236.pdf
Issue
Volume 9 Issue 7, July-2024
Pages : c341-c358
Other Publication Details
Paper Reg. ID: IJNRD_223340
Published Paper Id: IJNRD2407236
Downloads: 000121979
Research Area: Other
Country: Greater Noida, Uttar Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2407236.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407236
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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