SIGNIFICANCE OF BRAND IN THE MARKETING OF FINANCIAL SERVICES

Registration ID: IJNRD_225131

Published ID: IJNRD2407200

DOI: Click Here to Get

Shalini Jaiswal , Itishree Mohanty

Brand, Financial Service, Brand Equity

The foremost objectives of every business organization is to create customer at a profit as well as to build the most valuable asset of the company i.e. its customer loyalty. Thus business should not only focus on the product features that will fulfill the customer’s needs but also it should provide them with the cues that will help the customer to identify yours product and service from the competitors and would also help them to make a better decision when they are unsure . Brand plays a very vital role in finance sector. Brand are a combination of functional and emotional benefits, it is the sum total of the values ,personality and identity that a brand communicates ti its audience. This article focuses upon the important point which are inherent in brand in order survive, being preferred and able to be differentiated in todays ever changing and competitive environment. Finance sector is a sector in which clients need to think more before making any decisions. And their decisions are fully based on the trust which they have with their company. In recent scenario, brand is that equipment which help the customer/ client to build strong trust and good relation with the company. This study will reveal how financial service market are benefited by creating brand value, brand image, creating high brand credibility, brand loyalty and brand awareness in an ever changing competitive environment.

Published Paper   E-Certificate

Shalini Jaiswal & Itishree Mohanty (July-2024). SIGNIFICANCE OF BRAND IN THE MARKETING OF FINANCIAL SERVICES. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(7), b980-b984. https://ijnrd.org/papers/IJNRD2407200.pdf

Volume 9 Issue 7, July-2024

Pages : b980-b984

Paper Reg. ID: IJNRD_225131

Published Paper Id: IJNRD2407200

Downloads: 000121977

Research Area: Management

Country: Keonjhar, Odisha, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2407200.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407200

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 10 | October 2025

IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.

The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse fields. Its goal is to promote global scientific information exchange among researchers, developers, engineers, academicians, and practitioners. IJNRD serves as a platform where educators and professionals can share research evidence, models of best practice, and innovative ideas, contributing to academic growth and industry relevance.

Indexing Coverage includes Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many more recognized academic repositories.

How to submit the paper?

By Our website

Click Here to Submit Paper Online

By Mail

Send your paper to editor@ijnrd.org

Important Dates for Current issue

Paper Submission Open For: October 2025

Current Issue: Volume 10 | Issue 10 | October 2025

Impact Factor: 8.76

Last Date for Paper Submission: Till 31-Oct-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: IJNRD is an International Peer-reviewed, Refereed, and Open Access Journal with Transparent Peer Review as per the new UGC CARE 2025 guidelines, offering low-cost multidisciplinary publication with Crossref DOI and global indexing.

Subject Category: Research Area

Call for Paper: More Details