The Evolving role of Artificial Intelligence in Marketing

The Evolving role of Artificial Intelligence in Marketing

Registration ID: IJNRD_224700

Published ID: IJNRD2407149

DOI: Click Here to Get

Dr.Nigaar Sameer Patel

Artificial Intelligence, digital transformation, internet, marketing.

Artificial intelligence, blockchain, big data analytics, and the internet of things are examples of disruptive technologies that have altered how businesses function. Artificial intelligence (AI) is the newest disruptive technology with the most potential to completely revolutionize the marketing industry. The next wave of corporate business disruption is being unleashed by the digital transformation that is being promoted by the increasing usage of artificial intelligence (AI). One of the business streams that is most intensely undergoing this change is marketing. In an effort to assure quicker success, modern marketing has started experimenting with cutting-edge technology like artificial intelligence (AI) and implementing it in regular operations. This paper aims to study the role of artificial intelligence in marketing along with its benefits and limitations. It will also evaluate the future of artificial intelligence in marketing.

Published Paper   E-Certificate

"The Evolving role of Artificial Intelligence in Marketing", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 7, page no.b495-b501, July-2024, Available :https://ijnrd.org/papers/IJNRD2407149.pdf

Volume 9 Issue 7, July-2024

Pages : b495-b501

Paper Reg. ID: IJNRD_224700

Published Paper Id: IJNRD2407149

Downloads: 000121200

Research Area: Commerce

Country: Mumbai, Maharashtra, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2407149.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407149

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

Last Date for Paper Submission: Till 31-Aug-2025

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Frequency: Monthly (12 issue Annually).

Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

Subject Category: Research Area