Paper Title
To what extent do PEST factors contribute to the growth of the coworking industry and what caused WeWork’s downfall?
Article Identifiers
Authors
Jiaa Verma
Keywords
Coworking, WeWork, PEST framework, Real estate
Abstract
Given the growing popularity of the concept of coworking, this research paper aimed to conduct a thorough analysis of the origins and evolution of coworking, both as a concept and industry, and then further evaluate the influence that PEST factors have on the growth of the aforementioned industry. The latter half of the paper aimed to conduct an in-depth review of WeWork - once one of the most prominent players in the coworking industry - to understand what caused the company’s downfall whilst its competitors enjoyed sustained growth and profits.
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How To Cite (APA)
Jiaa Verma (July-2024). To what extent do PEST factors contribute to the growth of the coworking industry and what caused WeWork’s downfall?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(7), a764-a772. https://ijnrd.org/papers/IJNRD2407079.pdf
Issue
Volume 9 Issue 7, July-2024
Pages : a764-a772
Other Publication Details
Paper Reg. ID: IJNRD_223074
Published Paper Id: IJNRD2407079
Downloads: 000121983
Research Area: Commerce
Country: New Delhi , Delhi, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2407079.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407079
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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