Impact of Business Analytics in decision making and forecasting: An empirical study on the Hotel industry in Bangladesh

Impact of Business Analytics in decision making and forecasting: An empirical study on the Hotel industry in Bangladesh

Registration ID: IJNRD_221954

Published ID: IJNRD2406490

DOI: Click Here to Get

Sabrina Kabir

In order to forecast trend and demand and take decision that cater to those need of client’s and market, service providers have to focus on data collection and information related to client. The process will eventually enhance guest’s satisfaction and understand client’s demand more efficiently. The thesis paper aims to evaluate the impact of business analytics in decision-making and forecasting in terms of the Hotel Industry in Bangladesh. The usage and implication of business analytics is not widely seen in Bangladesh specially how such techniques can be utilized to the betterment of hotel industries has not fully explored yet. Moreover, the integration of the tools of business analytics towards decision making and forecasting remains a challenge for hotel industries which requires specialized people to analyze data and make proper use of them. Data analytics is becoming more important to businesses all around the globe. An edge in a competitive business climate may be gained by having the correct information at hand. It is no different in the hotel business. Hotel marketing strategy, client loyalty, and productivity are all dependent on data analytics. Hoteliers may customize their visitors’ experiences, implement smarter pricing strategies, and extend their client base with the use of this technology. Hence this thesis paper is focused on implication of business analytics and aims to provide valuable insights on the prospects of decision making and forecasting in hotel industries through deploying business analytics.

Published Paper   E-Certificate

"Impact of Business Analytics in decision making and forecasting: An empirical study on the Hotel industry in Bangladesh", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 6, page no.e989-e1001, June-2024, Available :https://ijnrd.org/papers/IJNRD2406490.pdf

Volume 9 Issue 6, June-2024

Pages : e989-e1001

Paper Reg. ID: IJNRD_221954

Published Paper Id: IJNRD2406490

Downloads: 000121156

Research Area: Commerce

Country: Dhaka, Dhaka, Bangladesh

Published Paper PDF: https://ijnrd.org/papers/IJNRD2406490.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2406490

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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