Paper Title

A study on capital budgeting and its impact on company's decision making strategy with reference to asian paints

Article Identifiers

Registration ID: IJNRD_223126

Published ID: IJNRD2406340

DOI: Click Here to Get

Authors

Rajashekaramurthy S

Keywords

Capital budgeting , NPV , ARR , IRR

Abstract

ABSTRACT Capital budgeting is an essential process employed by companies to evaluate and select major projects and investments, such as the establishment of new plants or the acquisition of equipment. This research aims to analyze the capital budgeting practices and their impact on the decision-making strategy of Asian Paints, a leading paint manufacturer in India. The study will examine the various capital budgeting techniques utilized by the company, including discounted cash flow methods like Net Present Value (NPV) and Internal Rate of Return (IRR), as well as techniques like payback period and throughput analyses. The process of capital budgeting involves analyzing a project's cash inflows and outflows to determine whether the expected return meets a predetermined benchmark or hurdle rate. The research will assess Asian Paints' approach to evaluating and prioritizing investment proposals, taking into account factors such as risk analysis, cost of capital, and strategic fit. Additionally, it will investigate the influence of capital budgeting decisions on the company's overall corporate strategy, including expansion plans, product diversification, and market penetration. Furthermore, the study will explore the challenges and limitations faced by Asian Paints in capital budgeting processes, such as uncertainty in cash flow projections, changing market conditions, and competitive dynamics. It will also examine the role of organizational culture, management style, and corporate governance in shaping capital budgeting decisions within the company.

How To Cite (APA)

Rajashekaramurthy S (June-2024). A study on capital budgeting and its impact on company's decision making strategy with reference to asian paints . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(6), d470-d476. https://ijnrd.org/papers/IJNRD2406340.pdf

Issue

Volume 9 Issue 6, June-2024

Pages : d470-d476

Other Publication Details

Paper Reg. ID: IJNRD_223126

Published Paper Id: IJNRD2406340

Downloads: 000121991

Research Area: Commerce

Country: Bengaluru , Karnataka , India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2406340.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2406340

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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Call For Paper - Volume 10 | Issue 10 | October 2025

IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.

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Important Dates for Current issue

Paper Submission Open For: October 2025

Current Issue: Volume 10 | Issue 10 | October 2025

Impact Factor: 8.76

Last Date for Paper Submission: Till 31-Oct-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

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