Trends that Shaped India's Tourism Industry

Registration ID: IJNRD_223772

Published ID: IJNRD2406285

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Ujwala Sonawane

Keywords: Hospitality Industry, Tourism, Trends, Sustainability, Evolution, Innovation, Digitalization, Indian Tourism, Artificial Intelligence, COVID-19

The hospitality industry is marked by intense competition, rapid evolution, and significant growth, necessitating that businesses stay abreast of the latest trends to excel in service and hospitality. This paper examines the historical progression and ongoing development of the tourism industry in India. Traditionally, travel in India was primarily for business and spiritual purposes, but it has since diversified into various forms that attract international tourists worldwide. The study explores the current state of the Indian tourism industry, its economic impact, the major challenges it faces, and potential solutions. Trends in hospitality reflect shifts in behavior and changes in circumstances. The most successful companies in the industry are those that continuously adapt. Embracing new trends and reforms involves ongoing development, innovation, and the creation of new experiences and services to meet guests' evolving needs and expectations. Trends are driven by various factors; for instance, the advent of Artificial Intelligence technology has significantly transformed the hospitality industry. Key trends include sustainability, personalization, virtual payments and check-ins, and heightened safety and hygiene standards, all of which have shaped and will continue to shape the industry. The objective of this study is to analyze the growth of the tourism sector in India and identify the primary drivers of this growth. One of the most significant and unpredictable events impacting the global landscape was the COVID-19 pandemic. The pandemic spread rapidly and unprecedentedly across continents, posing a major health risk. This paper discusses the COVID-19 crisis in India and its impact on the tourism and hotel industries. Given the severe effects of the pandemic on these sectors worldwide, the findings of this paper are particularly relevant. Post-COVID-19, safety and hygiene have become top priorities, leading to inevitable changes in airport operations, including stricter health condition verification processes for guests. This research employs a qualitative methodology, utilizing document analysis for data collection and descriptive content analysis for data interpretation.

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Ujwala Sonawane (June-2024). Trends that Shaped India's Tourism Industry. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(6), c951-c956. https://ijnrd.org/papers/IJNRD2406285.pdf

Volume 9 Issue 6, June-2024

Pages : c951-c956

Paper Reg. ID: IJNRD_223772

Published Paper Id: IJNRD2406285

Research Area: Management

Author Type: Indian Author

Country: Pune, Maharashtra, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2406285.pdf

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