A REVIEW PAPER ON PERCEPTION OF CUSTOMERS TOWARDS BANK MERGERS AND ACQUISITIONS

Registration ID: IJNRD_223756

Published ID: IJNRD2406284

: http://doi.one/10.1729/Journal.40110

Poojari Jayashree Muddu, Dr. C.K.Hebbar

Bank Mergers and Acquisitions, Customers, Perception, satisfaction

Purpose: Bank mergers and acquisitions are the outcome of numerous discussions, plans, and visions. They affect different stakeholders both favorably and unfavorably. Bank clients are among the stakeholders that mergers and acquisitions may impact. Acquisitions and mergers will have an impact on client loyalty, contentment, and perception of the services provided. The purpose of the paper is to review papers to look into the perception of customers on bank mergers and acquisitions. The review will cover the body of research on the subject and offer an insight on how mergers and acquisitions impact on customers. Design/Methodology/Approach: The study was carried out via secondary sources and is descriptive in nature. Through a variety of research papers and publications, data on many areas of customer perception and satisfaction with reference to bank mergers and acquisitions was acquired. Findings/Result: The perception of customers can be affected by bank mergers and acquisitions in both positive and negative ways. Maintaining client satisfaction and loyalty can be facilitated by a bank through effective communication, integration, high-quality services, customer retention, and positive relationships. Originality/Value: Customers are among the stakeholders affected by bank mergers. The study aims to analyze how mergers and acquisitions affect consumers' perceptions. Paper Type: Descriptive study with Literature Review on perception of Customers towards Bank Mergers and Acquisitions

Published Paper   E-Certificate

Poojari Jayashree Muddu & Dr. C.K.Hebbar (June-2024). A REVIEW PAPER ON PERCEPTION OF CUSTOMERS TOWARDS BANK MERGERS AND ACQUISITIONS. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(6), c941-c950. http://doi.one/10.1729/Journal.40110

Volume 9 Issue 6, June-2024

Pages : c941-c950

Paper Reg. ID: IJNRD_223756

Published Paper Id: IJNRD2406284

Downloads: 000122255

Research Area: Management

Author Type: Indian Author

Country: Kankanady, Mangalore, Karnataka, India

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Crossref DOI: http://doi.one/10.1729/Journal.40110

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