IMPACT OF NETWORK-BASED FOOD DELIVERY COMPANIES ON SMALL TO MEDIUM HOTELS

Registration ID: IJNRD_223681

Published ID: IJNRD2406262

DOI: Click Here to Get

MRS. NIDHISHA N

Restaurants, hotels, services, network delivery services.

The emergence of the internet, together with the development of associated technologies, has had a huge influence on people's lives all over the world. One of the most important implications for marketers has been the rise of virtual stones that offer things and services online. Consumers may now buy products and services almost anywhere, 24 hours a day, seven days a week, regardless of geographical or temporal limitations. Digital services are any services that may be supplied over an information infrastructure such as the internet in various forms, such as apps, web pages, social media, and so on. Many marketers agree that successfully implemented internet marketing will improve client spending and loyalty to both online and offline products. This is mostly because, in contrast to other traditional mass media that only use one-way communication, the internet offers the important advantage of two-way communication and the capacity to transmit information fast and affordably. However, small and medium-sized eateries believe that online food delivery services are abusing their strong market positions. The group of eateries stated that internal sourcing of orders, in-house kitchens, and deep discounting were killing off tiny eateries. This study sheds light on the influence that online food delivery companies have on hoteliers, given their dual impact of good and bad on eateries. Both primary and secondary data have been taken into consideration for the purposes of the study. Secondary data comes from online sources, while primary data is gathered from Mangaluru city's hotels.

Published Paper   E-Certificate

MRS. NIDHISHA N (June-2024). IMPACT OF NETWORK-BASED FOOD DELIVERY COMPANIES ON SMALL TO MEDIUM HOTELS. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(6), c679-c687. https://ijnrd.org/papers/IJNRD2406262.pdf

Volume 9 Issue 6, June-2024

Pages : c679-c687

Paper Reg. ID: IJNRD_223681

Published Paper Id: IJNRD2406262

Downloads: 000121977

Research Area: Commerce

Country: Mangalore Dakshina Kannada , Karnataka , India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2406262.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2406262

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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