Study of Marketing Strategies for Hybrid Maize Seed in Samastipur District Bihar.

Study of Marketing Strategies for Hybrid Maize Seed in Samastipur District Bihar.

Registration ID: IJNRD_223592

Published ID: IJNRD2406224

DOI: Click Here to Get

KUNAL KUMAR , KUNAL KUMAR , Dr. SUSHIL LADDHU

Affordability, Pricing strategy, Promotional tactics, branding, Distribution network

This study investigates the marketing strategies employed for hybrid maize seed in Samastipur District, Bihar. The primary objective is to understand the relationship between various marketing strategies and their impact on the market performance of hybrid maize seed in this specific region. The dependent variable, market performance, is measured primarily through the market share of hybrid maize seed. The price of hybrid maize seed reflects its monetary value and is influenced by production costs, market demand, competition, and perceived value. It impacts market positioning, demand elasticity, and overall profitability for both producers and consumers. Promotion strategies for hybrid maize seed encompass advertising, sales promotions, and branding efforts tailored to create awareness, stimulate demand, and establish brand recognition among farmers in target markets. Distribution channels for hybrid maize seed involve the network of retail and wholesale outlets, including agricultural supply stores and seed distributors, facilitating the efficient flow of products from suppliers to farmers in target regions.

Published Paper   E-Certificate

"Study of Marketing Strategies for Hybrid Maize Seed in Samastipur District Bihar.", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 6, page no.c244-c254, June-2024, Available :https://ijnrd.org/papers/IJNRD2406224.pdf

Volume 9 Issue 6, June-2024

Pages : c244-c254

Paper Reg. ID: IJNRD_223592

Published Paper Id: IJNRD2406224

Downloads: 000121216

Research Area: Management

Country: Samastipur, Bihar, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2406224.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2406224

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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