Paper Title
How can marketing design strategies be used to effectively create an emotional impact on the target audience?
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Registration ID: IJNRD_223088
Published ID: IJNRD2406155
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Abstract
In a business landscape marked by increasing competition and complexity, the role of marketing has evolved into an art form that seamlessly blends creativity and strategy. Design, a pivotal component of marketing, goes beyond aesthetics, playing a crucial role in capturing attention, creating positive first impressions, and conveying messages effectively. The paper provides an overview of marketing design, emphasising its role in visually captivating and strategically aligning assets with marketing objectives. From social media and website design to print materials and video graphics, various forms of marketing design contribute to building brand recognition and trust. The focus then shifts to the strategic use of marketing design to create emotional impacts. Visual elements, sensory experiences, user interface design, and brand identity all play key roles in generating emotional responses from consumers. Real-world case studies, including Nike's "Dream Crazy," Gatorade's "The Boy Who Learned To Fly," and Always' "Like a Girl," are used to show how emotional marketing design can be effectively implemented. The paper concludes by highlighting key factors for effectively creating emotional impacts in marketing campaigns, emphasising the importance of understanding the target audience, cultural context, and aligning emotional appeal with campaign objectives. It underscores the need for consistency, effective storytelling, and the significance of testing and iteration in refining emotional marketing strategies. Ultimately, the research positions emotional marketing design as a holistic approach that, when executed thoughtfully, humanises brands, fosters enduring relationships and provides a competitive advantage in the dynamic marketplace.
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Sharanya Goel (June-2024). How can marketing design strategies be used to effectively create an emotional impact on the target audience?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(6), b534-b546. https://ijnrd.org/papers/IJNRD2406155.pdf
Issue
Volume 9 Issue 6, June-2024
Pages : b534-b546
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Paper Reg. ID: IJNRD_223088
Published Paper Id: IJNRD2406155
Research Area: Commerce
Author Type: Indian Author
Country: JAGADHRI, Haryana, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2406155.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2406155
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