Paper Title
How has Sabyasachi diversified its products and geographic reach and has the brand been able to maintain its core values whilst doing the same?
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Authors
Daneesha Kaur
Keywords
Abstract
The Sabyasachi brand is known worldwide today. However, the journey to this global recognition is nothing less than impressive having its roots in humble beginnings. This research paper analyses the growth and competitive edge obtained by Sabyasachi in the Indian market before proceeding to evaluate the growth of the brand’s product portfolio through its jewellery line and tableware collection as well as its internationalisation into newer and foreign markets - all whilst maintaining its core values. The aforementioned is supported by the application of appropriate business management theories including the Ansoff Matrix and Uppsala Model.
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How To Cite (APA)
Daneesha Kaur (June-2024). How has Sabyasachi diversified its products and geographic reach and has the brand been able to maintain its core values whilst doing the same?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(6), b511-b523. https://ijnrd.org/papers/IJNRD2406153.pdf
Issue
Volume 9 Issue 6, June-2024
Pages : b511-b523
Other Publication Details
Paper Reg. ID: IJNRD_223077
Published Paper Id: IJNRD2406153
Downloads: 000121986
Research Area: Commerce
Country: New Delhi , Delhi, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2406153.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2406153
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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