AN OVERVIEW OF CONSUMER BUYING BEHAVIOUR AND PREFERENCES TOWARDS WASHING MACHINE IN TIRUCHIRAPPALLI DISTRICT”

AN OVERVIEW OF CONSUMER BUYING BEHAVIOUR AND PREFERENCES TOWARDS WASHING MACHINE IN TIRUCHIRAPPALLI DISTRICT”

Registration ID: IJNRD_220721

Published ID: IJNRD2406126

DOI: Click Here to Get

R JAYASRI

Consumer buying behaviour is very important to the present market environment because it enables them to understand and forecast consumer buying behaviour. This study aims at analyzing consumer buying behaviour and preference towards washing machine. The scope of the study has been limited to certain purchasing behavioral aspects of consumers towards washing machine such as lifestyle perception, brand preference, promotional offers, brand influence to buy the product, factors which are affecting consumer preference. Therefore this study broadly aims to analyze customers buying behaviour and preferences towards washing machine with reference to Tiruchirappalli District. The main objective of this paper is to analyses the socio demographic profile of the respondents, to find out consumer preference of washing machine in Tiruchirappalli district and to know the factors influencing consumer preference in washing machines. Hypotheses have been framed and it has been tested with the help of relevant statistical tools and findings have been arrived at. Suitable suggestions have been given to improve the consumer buying behaviour and preference of washing machine.

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"AN OVERVIEW OF CONSUMER BUYING BEHAVIOUR AND PREFERENCES TOWARDS WASHING MACHINE IN TIRUCHIRAPPALLI DISTRICT”", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 6, page no.b253-b265, June-2024, Available :https://ijnrd.org/papers/IJNRD2406126.pdf

Volume 9 Issue 6, June-2024

Pages : b253-b265

Paper Reg. ID: IJNRD_220721

Published Paper Id: IJNRD2406126

Downloads: 000121157

Research Area: Commerce

Country: Perambalur, Tamil Nadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2406126.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2406126

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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